SEOUL, KOREA — Johnnie Walker, the world’s number one Scotch Whisky, has partnered with global K-pop star CL to introduce a fresh, new way to enjoy Johnnie Walker through the #JohnnieHighball. Known for forging her own path to become the first Korean solo female artist to break into the Billboard Top 100 list, CL and Johnnie Walker share the belief in pushing boundaries to taste more out of life.
A Partnership Forged Upon Passion: Johnnie Walker x CL
As a brand, Johnnie Walker has unapologetically stood for pushing boundaries in the mission to Keep Walking. With this partnership with CL, the world’s number one Scotch Whisky brand walks the talk by recognizing an individual with unwavering passion, defiant optimism, and restless curiosity.
CL dared to go beyond her limits by pursuing a name outside of her home country to become the first Korean solo female artist to break into the Billboard Top 100 list.
“I’ve always hoped that by forging new paths, breaking down cultural barriers and challenging stereotypes, I could inspire others to never feel constrained by their background or the status quo they see in the world around them. I’m really excited to tell this story with Johnnie Walker because I recognize their 200-year history of pushing boundaries and challenging norms all over the world,” says CL.
The Fresh, New Way to Whisky: the #JohnnieHighball
Johnnie Walker and CL encourage everyone to mix it up with the #JohnnieHighball, a vibrant and versatile serve that challenges traditional whisky conventions. It is delicious, customizable, and easy-to-make.
https://www.youtube.com/watch?v=xEa9l7kHPRs
To make your own #JohnnieHighball, all you have to do is to Build, Mix, and Dunk:
Follow these easy steps and make your own #JohnnieAndLime – a drink that packs a smoky flavor and a citrus taste:
Try it out and purchase your own Johnnie & Lime x CL Highball Bundle. For SRP PHP 1,440.00, get a free highball glass for every purchase of Johnnie Walker Black Label in all leading supermarkets nationwide. For S&R members, buy 2 bottles of Johnnie Walker Black Label and get 2 highball glasses for free for only PHP 1,938.00 SRP.
https://www.youtube.com/watch?v=M6ydz9x7XgY
Visit Diageo’s global responsible drinking resource, www.DRINKIQ.com to learn more information, initiatives, and tips on responsible alcohol consumption. Take the Drink IQ Quiz at http://bit.ly/DrinkIQPH or scan the QR code below:
