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Campaign Spotlight: Kuya Kim, Mariel Rodriguez Padilla, and Other Celeb Moms Team Up Against Invisible Kulob Stains with new Ariel

MANILA — Have you ever experienced wanting to wear a favorite shirt only to be overwhelmed by that nauseating kulob smell? With those occasional rainy days suddenly coming up, many people think that kulob smell is caused by indoor drying. In truth, kulob is caused by invisible stains on clothes.

Mariel Rodriguez Padilla, Say Alonzo, and Joy Sotto are just some of those people wishing for kulob smell to disappear. A new online video answers their wish, thanks to Kuya Kim Atienza laying down the facts behind the new Ariel, and how its latest formulation gives the deepest clean that keeps clothes free from invisible kulob stains that cause the malodor.

Invisible kulob stains? How exactly can you see them? How can you get rid of them? Watch Kuya Kim, Mariel, Say, and Joy remove those invisible kulob stains in this video:

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Fast facts on Kulob

There are many myths behind that kulob stench that attaches on clothes. Good thing Kuya Kim shared his personal explanation for this, “Marami na akong mga naririnig na kuro-kuro tungkol sa amoy kulob sa damit, lalo na kapag maulan ang panahon. Alam mo ba na ang amoy kulob ay sanhi ng mga mantsang hindi nakikita ng ating mga mata? Maaari ring ito ay nagmula sa hindi sapat na paglalaba ng damit na siyang dahilan ng pagkakaroon ng mga mikro-organismong nagbibigay ng mabahong amoy ng kulob!”, explains Kuya Kim.

For the ever fashionable Mariel Rodriguez Padilla, the awful kulob smell can cut down her confidence even while wearing her best-looking outfits. In the past, the start of the rainy season meant putting up with kulob, a problem she has finally conquered with the help of Ariel’s innovative formula.

Kulob has also been an issue in Say Alonzo’s and Joy Sotto’s households before. Even with their children’s freshly-washed clothes looking clean, there’s still a tendency for that foul kulob smell to persist. They shared that this problem gets even worse during the rainy season, which deeply troubled meticulous moms like them. It’s a good thing they don’t have to worry anymore, since Ariel’s superior cleaning power can now effectively fight against those invisible kulob stains.

Myth-Busting with Ariel

In the video, Kuya Kim uses UV light to reveal that kulob are actually invisible stains. To the moms’ delight, these stains can now be efficiently cleaned by Ariel’s innovative formula that puts an end to all malodor problems.

“Kulob smell on clothes is a problem for many Filipinos. Most people think this is caused by indoor drying, when it is actually due to invisible stains that harbor malodor-causing microorganisms. We hope that with Ariel’s innovative and superior formula, Filipinos will be able to enjoy fresh-smelling and deeply clean clothes all year long – rain or shine,” said Louie Morante, Regional Brand Communications for P&G Asia Fabric and Home Care.

Thanks to Ariel, anyone can have fresh-smelling clothes, no matter what the season. “With Ariel, siguradong wala nang invisible stains that can cause that amoy kulob on clothes. The new Ariel gives me the deepest clean that I need so that I can be confident that my clothes will always be fresh,” concludes Mariel.

Experience the powerful deep-cleaning of Ariel’s improved formulation that fights those invisible kulob stains to keep your clothes smelling clean, fresh, and kulob-free all day everyday!

Partner with adobo Magazine

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