This Valentine’s Day, Jollibee returns with a new set of heartwarming Kwentong Jollibee episodes that are sure to melt the hearts of Filipinos worldwide. Now working with McCann Worldgroup Philippines on their third year in the campaign, the stories revolve around the theme of #HaveFaithInLove, reminding viewers that despite heartbreaks, rejections and challenges, love will always prevail.
Last February 1, 2019, Jollibee hosted an exclusive media screening at the Bonifacio High Street Central Square Ciname premiering the much-anticipated Valentine’s series. Jollibee Global Brand Chief Marketing Officer and PH Marketing Head Francis Flores shared, “We’re very excited to be back again this Valentine’s Day with new Kwentong Jollibee episodes. Our stories have always been inspired by true events and I think it’s most evident with this set in the whole series. The reality is that love is not always easy, but what matters most is having faith in love no matter how tough things may get and this lesson is what I hope people will take home after watching.”
Have faith in love
Last year, Jollibee took Valentine’s Day by storm and inspired millions of Filipinos to believe in the power of love with the 2018 Kwentong Jollibee Valentine’s Day episodes — “Homecoming”, “Signs”, and “Status” — which pooled a collective 167M reach on Facebook, and hit over 63M views on both Facebook and Youtube.
It was also the only Philippine brand to make it as a finalist at the New York Festivals International Advertising Awards in 2017, in the Creative Marketing Effectiveness category. The following year in 2018, Jollibee achiveved an incredible feat as it became the only Philippine company to bag Gold and the Brand of the Year Award at the APAC Effie Awards, along with several other honors.
Following last year’s success, the 2019 Kwentong Jollibee Valentine’s Series narrates wonderful stories of individuals who have found the courage to love again and those who have persevered for the sake of love.
The set of directors for this year’s series is the same trio that started it all back in 2017 — Ianco dela Cruz for “Choice”, Joel Ruiz for “Proposal” and Pepe Diokno for “Anniversary”.
The first film was released last Friday, February 1 by the same man who brought us the heartbreaking “Vow” and inspiring “Status”, Ianco dela Cruz. Coming back with “Choice”, story revolves around the story of Ann, a young woman torn between two men in her life. Since its release, the short film has garnered over 6M views on Facebook alone, the collective result from its officla fan page and various regular pages.
On Feb. 4, another tale of love lost and found again is “Proposal”, directed by Joel Ruiz who also directed the continued narrative of “Crush” and “Homecoming”. Coming back with a fresh new story and characters, “Proposal” follows the story of Hans, a young man ready to spend forever with the love of his life.
Lastly, Pepe Diokno, who brought us the heartwarming “Date” is back with “Anniversary”, a classic tale of the hardships of balancing work and love.
Stay tuned for the release of the remaining short films by Jollibee leading up to Valentine’s Day on their Youtube channel.