Cheil UK has recruited Carl Downer, the legendary Victoria Station train announcer, to kick off Nivea’s new brand positioning, #SHARETHECARE.
Nivea has always been synonymous with care, and is now taking the concept beyond skin products and into the real world, demonstrating the effects and importance of care in in everyday life, and generating conversations around the brand’s care credentials.
The film, which will be distributed across social media platforms, features Downer sharing his positive vibes and bringing a smile to people’s faces as they embark on the busy daily commute. He laughs and jokes with everyone, fist-bumps passengers, and doles out hugs to those who need them.
Downer’s philosophy on life is summed up in the line, “A smile is like one of your five-a-day.” His explains his caring attitude: “In life, we’ve got to care for each other. I see myself as a human being who loves people, who gravitates towards people.”
CREDITS
Strategic Lead — Mareike Jaensch
Executive Creative Director — Russell Schaller
Creative Director — Christine Jones
Creative Team — Sam Shepherd and Chloe Davies
Account Director — Lynn Reilly
Agency Producer — Sam Balderstone
Photographer
Director / Production Co — Ollie Sindle and Jel Groman
Producer — Andy Harvey
Editor — Kieran Buckley
Post Production
Sound Design
Typographer — Simon Hawes
DoP
MEDIA
Media Planning/ Buying — Wavemaker
