Campaign Spotlight

Campaign Spotlight: Leica Pays Tribute to Photographers in New Short Film “The Hunt” from F/Nazca Saatchi & Saatchi

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Inspired by stories of photographers who spared no efforts for everyone to see reality, Leica launches a new production dedicated to these professionals.

Luiz Marinho, photographer and representative of the brand in Brazil, says that “without the passion and the vision of these people, no camera would make history on its own. Therefore, we felt that it would be fair and truthful to pay homage to them, since they are our eyes around the world”.

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In the production “The Hunt”, the brand brings up the 1989 Tiananmen Square protests, but also portrays other dark moments, from war to wild nature, to represent the courage of these men and women.

For the co-directing duo, Kid Burro (Stink Films) “rare are the films that allow immersion in concept and development like this. We studied, for over a year, several stories of photographers and, mainly, the obstacles they had to overcome to achieve the striking photos of their careers. Without their bravery and boldness, maybe many stories would have never been known around the world”.

Created by F/Nazca Saatchi & Saatchi, the tribute is almost 5 minutes long, in order to involve the spectator in a unique narrative about risk, passion, and history. “No one doubts that photos have the power of transforming the world. But we thought it was time also to tell the stories of the heroes behind the photos”, declare Rodrigo Castellari and Pedro Prado, the creatives responsible for the film.

Check here: https://youtu.be/yQDinkcvb9M

 

CREDITS

AGENCY: F/Nazca Saatchi & Saatchi 
CLIENT: Leica
TITLE: The Hunt
PRODUCT: Leica Institutional
CCO: Fabio Fernandes
CREATIVE DIRECTORS: Pedro Prado | Rodrigo Castellari
CREATIVES: Pedro Prado | Rodrigo Castellari
RTVC: Elucieli Nascimento | Fernanda Sousa | Giuliano Springhetti | Henrique Tupã | Rafael Paes | Rosana Sallum | Victor Alloza
ACCOUNT SERVICES: Saulo Sanchez | Gabriela Marques 
MEDIA: Maurício Almeida 
FILM PRODUCTION COMPANY: Stink Films
PRODUCTION SERVICE (KIEV): Radioaktive Film
DIRECTOR: Kid Burro 
ASSISTANT DIRECTOR: Joana Duchiade
CINEMATOGRAPHER: Adolpho Veloso 
PRODUCTION DESIGNER: Luana Demange
EXECUTIVE DIRECTOR: Ingrid Raszl
EXECUTIVE PRODUCER: Guilherme Passos | Renata Dumont | Carolina Junqueira
PRODUCTION COORDINATOR: Marcella Feo
PRODUCTION: Rafael Rocha
COSTUME DESIGNER: Marina Vieira
CASTING BR: Carminha Prado | Eduardo Piva
CASTING L.A: Fernando Camargo
EDITOR: Danilo Abraham 
POST-PRODUCTION: Nash 
COLOR GRADING: Bleach
SOUND DESIGN: Satélite Áudio
PRODUCTION: Satélite Áudio Team
MAESTRO: Kito Siqueira | Roberto Coelho
VOICEOVER: William Mark McCullough
CLIENT APPROVAL: Luiz Marinho

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