BANGKOK, THAILAND — Thai Health Promotion Foundation‘s latest campaign to promote “Drink Don’t Drive” shows the adverse effects of drunk driving.
The campaign aims to reduce death from accidents caused by drunk and drive. However, it is still the main cause of accidents in Thailand.
This year, Thai Health Promotion Foundation and The Leo Burnett Group Thailand decided to use the beliefs and faith of the Thai people who are mostly Buddhists. They believe that “Sin is irreparable” no matter how hard they try to compensate.
This campaign illustrates the effects of drunk driver who caused the loss and tried to atone for his sins. But nothing can make up for what he has done, the feeling of guilt still remains. The best way for a drinker is not committing an unintentional sin by drink, don’t drive.
CREDITS:
Client: Thai Health Promotion Foundation
Agency: The Leo Burnett Group Thailand
Chief Creative Officer: Sompat Trisadikun
Creative Director: Thanachpath Ratanaborvornsethi
Art Director: Nonnarit Vekinpathawuch, Sompat Trisadikun
Copywriter: Sorrasak Thummakosol
Account Management Director: Tida Vibulvanich
Account Director: Kanitta Chartpong
Agency Producer: Sarawut Lertkittipaporn
Production Company: Who Shoots Co., Ltd.
Film Director: Thapakron U-sakul
Production Producer: Cattleya Sirisinakorn
D.O.P: Anuwat Thongiam
Asst. Director: Phuttisan Sayanhavikasita
Sync Sound Production: Suppapat Matiwong
Editor: Tada Wong
Sound Production Company: CineSound Studio Co., Ltd.
Sound Engineer: Kittitach Traguntrairat
Post Production Company: Edittide Post Production Co., Ltd.
Colorlist: Sarayuth Pruaksawattanachai
Online Artist: Thanapond Arphapondnopparath, Natthapol Kaewsuwan
Post Producer: Pakorn Thamkhantipong
