BRAZIL — Leo Burnett Brazil has produced a new campaign that puts the spotlight on blood banks around the world, which have been experiencing a severe decrease in their inventories, at a crucial time when people most need blood.
Leo Burnett Brazil shares they, “created a campaign with the idea [to] show that, in our everyday lives, we often waste chances to save lives by giving blood. We show that people already “give” blood in everyday situations, like scraping a knee while skateboarding, being stung by a mosquito, getting small cuts in the kitchen or even with a paper cut. So why wouldn’t we give blood to those most in need? Especially in these critical times.”
CREDITS
AGENCY: LEO BURNETT TAILOR MADE
TITLE: DONOR
CLIENT: CLUBE SANGUE BOM (THE GOOG BLOOD CLUB)
CCO: MARCELO REIS
VP/ECD: PEDRO PRADO
GENERAL CREACTIVE DIRETOR: PEDRO UTZERI
CREATIVE DIRECTOR: VINICIUS STANZIONE
COPYWRITER: VINICIUS STANZIONE E BRUNO GODINHO
ART DIRECTOR: MARCO MATTOS
INTEGRATED PRODUCTION DIRECTOR: MARIA FERNANDA MOURA
RTV: THIAGO CAMPOS
DIGITAL PROJECTS: DENIS GUSTAVO, PEDRO RAIS
ACCOUNT TEAM: FABIO BRITO, VANIA SANTOS
MEDIA TEAM: ANDREA HIRATA, BRUNO BUOSI
PLAN TEAM: TIAGO LARA
APPROVAL: FREDERICO DUTRA, CARLOS HENRIQUE MACIEL E ANDRÉ LANGHI
FILM PRODUCTION:
DIRECTOR: MARCO MATTOS
DIRECTOR OF PHOTOGRAPHY: MARCO MATTOS
EXECUTIVE PRODUCTION: MARCIA BRANCO
PRODUCER: MARCIA BRANCO
POST- PRODUCTION: MARCO MATTOS
AUDIO PRODUCTION: EVIL TWIN MUSIC
SOUNDTRACK CREATION AND PRODUCTION: ANDRÉ FARIA, MURILO FARIA E ANDRÉ NAMUR
PRODUCERS: RAFAEL VIEIRA E MATEUS POLATI
ACCOUNT TEAM: JULIANA TANGARY E CAROLINA COUTO
