BANGKOK, THAILAND – Leo Burnett Group Thailand and TMB will make you overcome the insurance complexity with a free Personal Accident insurance without any application required. Most people hesitate to apply for Personal Accident insurance because they perceive that the process is quite complicated, and the fixed fee is burden so they feel discouraged to apply for.
TMB All Free “Stair” | Watch on YouTube
TMB All Free “Table” | Watch on YouTube
Leo Burnett Group Thailand and TMB have created the campaign to change the perception of Personal Accident insurance. This is the first time that anyone can access free Personal Accident insurance by balancing only 5,000 THB in accounts. The storytelling is presented by Feng Shui, the Chinese belief, to foretell the accidents with easy solutions.
Credits
Campaign Name: TMB ALL FREE – PA
Title: Stair, Table
Client: TMB Bank Public Company Limited
Product/Service: TMB ALL FREE
Creative Agency: The Leo Burnett Group Thailand
Chief Creative Officer: Sompat Trisadikun
Creative Director: Thanachpath Ratanaborvornsethi
Art Director: Botthawan Theeratrakul, Sompat Trisadikun
Copywriter: Sorrasak Thummakosol
Client Service: Yosathorn Numbenjapol
Pitchaya Chanwanitkulchai
Tisirind Rochanapruk
Nirawit Attamongkolnam
Agency Producer: Sompetch Nuntasinlapachai
Strategic Planner: Jenkanit Rujiramora
Nuttapol Yamkaweetrakul
Production Company: Who Shoots Co., Ltd.
Film Director: Aum Thapakron
