BANGKOK, THAILAND — The emerging of Blockchain has brought disruption to the financial sector all over the world. Moreover, the phenomenon of “NFTs” has driven more and more people on adopting the new form of payment and transactions using blockchain and digital currency. This undeniably makes a significant impact on the traditional banking system.
First Choice, the leader of financial business for the new generation in Thailand, decided to catch up with the disruption by revolutionizing themselves and jumping into the NFT platform.
Introducing the world’s first NFT credit card created by the collaborations of First Choice and “PUCK”, a well-known Thailand’s NFT artist. Together, releasing an exclusive NFT art piece in one of the popular NFTs markets, foundation.io. Hyping up people to bid and own the art piece with an extra million privileges points earned to their First Choice credit card.
ARTIST FOUNDATION LINK: foundation.app/@3puck
ARTIST SOCIAL MEDIA PROFILE: facebook.com/pppuck/
Credits
Title: The First NFT Credit Card
Client: Ayudhya Capital Services Company Limited
Product/Service: Krungsri First Choice
Creative Agency: The Leo Burnett Group Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Ariyawat Juntaratip
Creative Director: Sarut Yungcharoen
Art Director: Sompat Trisadikun
Ariyawat Juntaratip
Sarut Yungcharoen
Sarita Virunechavee
Copywriter: Kittinat Prasomsap
Account Management Director: Rathawan Sukanake
Account Director: Pattra Ketsamathi
Account Executive: Naphat Chiangrat
Strategic Planner: Surapen Yosravikul, Praewpakorn Chumsainaayudhaya
