BANGKOK, THAILAND –In a campaign for saving application Kept, Leo Burnett Group shows that one can still save money while living the same lifestyles without any change.
People have the desire to save money but of course there are many obstacles and even temptation they need to face along the way; making saving money the nearly impossible task to achieve otherwise they would have to sacrifice the joy of living.
Leo Burnett Thailand aims to illustrate the saving solution by using a simple visual like ‘Coins’ floating after people who are living their same normal lives. The coins then disappear into those people bodies to imply that they could simply save money while still enjoying their lifestyles.
‘Small change for BIG FUTURE’ is the key takeout for this piece of communication. A simply switch to Kept will enable you to enjoy your same lifestyle while letting smart features from Kept help you save more money.
Creative Credits
Title: Kept
Client: Bank of Ayudhaya Co., Ltd.
Product/Service: Kept by Krungsri
Creative Agency: The Leo Burnett Group Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Keeratie Chaimungkalo
Creative Director: Prathan Udomsubvong
Art Director: Palapon Ngamjit
Copywriter: Prathan Udomsubvong, Sedthavuth Jarethammachit
Account Management Director: Rathawan Sukanake
Account Director: Apirat Leerattanakachorn
Account Executive: Chayanee Chean-aem
Agency Producer: Rungrudee Chinpratan
Strategic Planner: Praewpakorn Chumsainaayudhaya
Production Company: Early bird house Co., Ltd.
Director: Kasemparn Jujindalert
Producer: Pavaranan Kanpairoh
D.O.P: Natdanai Naksuwan
Editor: Wisarut Deelorm
Retoucher: Pornlert Panna
Computer Graphic: Chocolate Studio Co., Ltd.
Sound Company: Cinesound Co., Ltd.
Post-Production: So Good House Co., Ltd.
Media Agency: IPG Mediabrands
