THAILAND– Thai Health Promotion Foundation and Leo Burnett Thailand has launched a campaign to promote an increase in vegetable consumption to help Thai people to have the better health.
Titled “Duodenum Girl,” the TVC was made to create awareness that vegetables help sweep the food residue away from your intestine.
Using the Thai well known ghost character called ‘Ga-Sue’, whose only has the head and the intestine, normally the head comes with scarily ugly face and messy hair. The ad instead has the first Ga-Sue with cutest face to demonstrate that if she does not consume vegetable, her intestine will be dirty with food residue.
CREDITS:
Campaign Name: Go for more veggies
Title: Duodenum Girl
Client: Thai Health Promotion Foundation
Product/Service: Safe vegetables and fruits
Creative Agency: The Leo Burnett Group Thailand
Chief Creative Officer: Sompat Trisadikun
Creative Director: Nuwadee Ketruangroch
Creative Group Head: Nares Limapornvanich
Art Director: Smach Chotitat, Sompat Trisadikun
Copywriter: Sirikorn Rungrueangdechaphat
Account Management Director: Tida Vibulvanich
Account Manager: Veerin Lertsirimongkonkul
Agency Producer: Sarawut Lertkittipaporn
Production Company: Mum films Co., Ltd.
Director: Suthon Petchsuwan
Assistant Director: Chairat Piriyawattanakul
GM: Chattakul Nachaisit
Executive Producer: Pattarajitr Trakarnkate
Production Producer: Namon Suttikittibuth
PM: Jittraporn Pipatpanya
D.O.P: Teerawat Thitikornwanich
2nd AC: Sophon Rachpuanyoon
Focus puller: Sarun Sirithum
Gaffer: Manop Piengklang
Lighting & Grip: Siam light
Post-Production: Rattana Leedamrongprasert
Editor: Dechmongkol Prasertsit
Editor Support: Kritsana Thaweesang
