BANGKOK, THAILAND – While 3rd wave Covid situation in Thailand is happening, Putting Gen Y into lock down statement and starting to work from home again. According to that reason Gen Y concerning more about their financial, they are afraid of spending.
For the cause of making those Gen Y living their life more happily. First Choice Visa Platinum credit card launched cashback promotion campaign that rewarded every spending through First Choice Visa Platinum credit card in most categories up to 3%. In order to encouraged those Gen Y who worried about their financial situation, raising their confident to live their own life.
The Leo Burnett Group Thailand started launching the campaign through online film by using the pet lover phenomenon, the lifestyle that rising again in work from home period, to help our story telling in order to catch Gen Y’s attention and telling our message – when they have to make any spending. we’re the only credit card that immediately rewarded cash back up to 3% in most categories.
Because we want them to live happily again and we want to be the beginning of their good credited for the better future of all of us.
CREDITS
Title: Genius Dog
Client: Ayudhya Capital Services Company Limited
Product/Service: Krungsri First Choice
Creative Agency: The Leo Burnett Group Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Ariyawat Juntaratip
Creative Director: Sarut Yungcharoen
Art Director: Sompat Trisadikun
Ariyawat Juntaratip
Sarut Yungcharoen
Kanyaporn Longprasert
Copywriter: Kittinat Prasomsap
Account Management Director: Rathawan Sukanake
Account Director: Pattra Ketsamathi
Account Executive: Naphat Chiangrat
Agency Producer: Rungrudee Chinpratan
Strategic Planner: Jenkanit Rujiramora, Surapen Saito
Praewpakorn Chumsai Na Ayudhaya
Production Company: Factory01 Co., Ltd.
Film Director: Wuthisak Anarnkaporn
Assistant Film Director: Varayu Rukskul, Mattanee Uajarernsup
Production Producer: Rungtawan Nanthasaen, Sawanya Jumchart
D.O.P: Natdanai Naksuwan
Editor: Sippanart Olarnsaritkul
Sound Studio: Mellow Tunes BKK
Post Production Company: One cool Production
Media Agency: Initiative
