BNEI BRAK, ISRAEL – Samsung recently launched the new Flip and Fold Galaxy Z mobile phone series. Two innovative phones with a killer design. So how does one communicate to consumers simultaneously about two phones that are equally great without giving one model preference over the other?
One can create a standoff between the two — a match of features that will ultimately be determined at the point of sale, by which of the two phones consumers buy.
As such, the commercial, which is set by the pool of a Mexican hacienda, features a young woman and a man holding a virtual match of features between their new flip & fold phones. The onlookers are wooed by the phones abilities while an old Mexican referee has a hard time deliberating which of the two have won the standoff – as far as we know the jury is still out.
Credits:
Agency Credits: Leo Burnett Israel
CEO: Yossi Lubaton
Client: Samsung Israel
Chief Creative Officer: Ami Alush
Creative Director: Oren Ben Naim
Creative team: Hezkush Yeshurun, Olga Vorobieva, Meital Miler, Achiya Darshan
Agency Producer: Menny Zarhia
Chief Executive Officer: Ori Gal
VP Client Services: Yonatan Regev
Account Supervisor: Efrat Gelfand
Account Manager: Alon Osherov
Marcom Director: Eva Hasson
Director: Eran-Shushu Spanier
