McDonald’s and Leo Burnett London have launched the latest instalment of the McCafé ‘We Could’ campaign to introduce the new Iced Latte, the latest addition to the McCafé coffee range.
The campaign reinforces McDonald’s offering of ‘Great tasting coffee, simple’, positioning McCafé as the perfect solution for those people who just want a simple, great tasting coffee without the fuss.
Kicking off with a 30” TV spot airing this week, there will also be video-on-demand, press, out-of-home, digital-out-of-home, social, radio and activation all of which bring to life the ridiculous ways McDonald’s could talk about McCafé Iced Latte in each of those channels, but don’t.
Continuing to poke fun at the world of coffee advertising, the TV spot demonstrates how the brand could launch the new McCafé Iced Latte using classic advertising methods such as ‘a dramatic explosion of ice and coffee’ or by ‘creating a visual metaphor to highlight how cold the coffee is’.
In contrast, the ending of the advert shows the new Iced Latte being poured and served inside a McDonald’s restaurant demonstrating that what McDonald’s do do is simply use a double shot of espresso in every Iced Latte.
Watch the video here.
CREDITS:
Agency | Leo Burnett London |
Agency contact job title | Chaka Sobhani – Chief Creative Officer Pete Heyes – Creative Director Andrew Long – Senior Creative James Millers – Senior Creative Bruce Macrae – TV Producer Max Keane – Head of Planning Adriana Ferran – Senior Planner Jamie Teale – Group Project Director Nickie Dixon – Project Manager Victoria Reiz – Client Service Director Kate Tweed – Board Account Director Jassmine Wixon – Account Director Felicity Davies – Senior Account Manager Kate Aspinall – Account Manager Gabriella Kaas – Account Executive
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Client name | McDonald’s |
Client job title | Michelle Graham Clare – Director of Food and Beverages Tom O’Neill – Marketing Manager Jodie White – Brand Manager Harry McLean – Campaign Assistant |
Copywriter | Andrew Long |
Art director | James Millers |
Planner/CSU Director | Adriana Ferran |
Media agency | OMD UK |
Media planner | Lucy Johnson Katie Griffiths |
Production company | Academy Films |
Director | US |
Audio Post Production | Soho Square Studios |
Post Production | Framestore |
Music | Yellow Boat Music |
Exposure (media channels) | VOD, Press, OOH, DOOH, Social and Radio |
