Campaign SpotlightPress Release

Campaign Spotlight: Leo Burnett London Makes People Think about McDonald’s Without Ever Mentioning the Brand 

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LONDON, UK – Building on McDonald’s heritage of iconic out of home advertising, this latest instalment serves time relevant reminders of hero menu items such as the Sausage & Egg McMuffin, Big Mac and Filet-O-Fish.

Created by Leo Burnett London, in collaboration with renowned typographer David Schwen, the eye-catching creative features ingredient stacks that are so recognisable, viewers of the work create their own association back to the McDonald’s products they are referencing.

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The campaign breaks this week and runs across digital outdoor sites nationwide.

Pete Heyes, Creative Director at Leo Burnett said, “McDonald’s is a leader. Only a handful of global brands can communicate like this. The redacted and graphic nature of this latest campaign exudes the confidence McDonald’s and its iconic products deserve’.”

 

Credits:

Leo Burnett:

CCO – Chaka Sobhani
Creative Director – Pete Heyes
Art Director – James Millers
Copywriter – Andrew Long

Designer – Jake Arnold, David Schwen

Head Of Design – Phil Bosher

Account Director – Steph Bates
Senior Account Manager – Rob Ellen

Account Executive – Callum Matthews

Project Director – Emily Green

McDonald’s:

Marketing Manager – Hannah Pain

Campaign Assistant – John McClure

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