NEW YORK, USA — For Star Wars Day (May the 4th Be With You), LG Electronics USA began teasing an upcoming first-of-its-kind Star Wars collaboration in a unique way.
The announcement, which began appearing on LG’s digital billboard Times Square, featured a message in the Star Wars alphabet, “Aurebesh,” to alert fans about the launch of the unique collaboration between LG and the Star Wars franchise.
The message when translated reads…“You haven’t yet seen the true power of the dark side. Join us. lg.com/us/starwars.”
The billboard will run until May 24th with the collaboration to be revealed on May 25th.
CREDITS:
Client: LG Electronics
Senior Director, Marketing, Home Electronics: Jose Cardona
Agency: HS AD USA, LG Electronics Company
Executive Creative Director: John Long
Creative Director: John Price, John Kim
Design Director: Alison Frost
Account Leads: Robert Sim, Dan Tower
Project Lead: Tulika Sodera, Jessica Wickenheisser
Executive Producer: Scott Zaretsky
Editor: David Ducane
