Campaign Spotlight: L&K Saatchi & Saatchi creates new campaign for Reliance Digital #MyKindOfTech, giving tech shopping in India a whole new meaning

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MUMBAI, INDIA — Reliance Digital, India’s largest electronics retailer, has turned a new leaf in its journey of customer engagement with the launch of a campaign called #MyKindOfTech. The 360 multi-media campaign created by brand and communications agency, L&K Saatchi & Saatchi is rooted to the brand’s motto of ‘Personalising Technology’ and promises to deliver customers products that are best suited to their needs and lifestyle preferences.

Reliance Digital | #MyKindOfTech for every Indian

Reliance Digital understands that every customer who sets out to buy an electronic product seeks to fulfil a specific set of needs. With #MyKindOfTech, the brand has initiated a programme where the needs of a customer will be heard and understood in great detail before a product is recommended to them. It will also offer customers a host of shopping options through ‘My Kind of Shopping’, easy finance options with ‘My Kind of Finance’ and a brand-certified service experience through ‘My Kind of Service’; effectively changing the paradigm of tech shopping in India.

Paritosh Srivastava, CEO, L&K Saatchi & Saatchi

Paritosh Srivastava, CEO, L&K Saatchi & Saatchi, said, “For us at L&K Saatchi & Saatchi, Reliance Digital is a very special relationship that we are really proud and feel privileged of. It’s a true partnership that every agency desires. ‘My Kind of Tech’ was born from the insight that while electronics are intrinsic to everyone’s life, there’s always a perfect kind of tech that satisfies the unique needs of every individual. Our aim is to make Reliance Digital the first name that pops into every Indian’s mind as they think of finding tech that is just right for them.”

Customers shopping at Reliance Digital can enjoy the widest range of electronics and find the perfect products as per their needs from leading Indian and international brands. Backed by a network of skilled and well-informed staff who expertly assist customers throughout their journey of buying electronic products to after-sales care, Reliance Digital has established itself as a true one-stop shop for electronics. This gives customers the upper hand in choosing where and how they want to shop, the speed of delivery and a host of easy finance options. In addition to this, they also get personalised guidance, installations and maintenance services for all electronics through resQ experts, 365 days of the year.

Campaign Credits:
Agency: Law & Kenneth Saatchi & Saatchi
CEO: Paritosh Srivastava
Jt. NCD: Kartik Smetacek
CSO: Snehasis Bose
Creative Team: Trishay Kotwal, Pritam Shettigar, Gauri Gokarn, Smita Misra, Anand Vyas, Shahid Sheikh, Stacy Samuel, Prashant Patankar, Bharat Gujarati, Manali Makwana
Account Management: Debarjyo Nandi, Nivedita Lahiri, Shubhrav Phate
Account Planning: Disha Pinge
Senior Agency Producer: Vijay Vigamal
Production House: Prodigious Brand logistics
Director: Manoj Pillai
Associate Director: Krithika Manohar
Director of Photography: Tapan Basu
Head of Prodigious: Varun Shah
Producer: Anup Das
Associate Producer: Shariq Velkar
Music Director: Subhajit Mukharjee

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