MANILA, MARCH 25, 2013 – Sprite and McCann Philippines say there’s only one way to beat the scorching summer heat: OBEY YOUR THIRST.
Sprite took to Plaza Lorenzo Ruiz in Binondo (one of the most populated areas of Manila) with the Sprite Fountain Challenge – filling up the fountain with 10,000 bottles of soft drink and daring the residents to quench their thirst.
"Sprite is a brand that is known to provide sudden intense refreshment. This premise became our springboard in generating ideas for the brand," explains Ben Deluyas, McCann creative director. "We thought of demonstrating sudden intense refreshment through a fun and engaging activation in Manila We wanted to provide a first hand experience of what sudden intense refreshment means."
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CREDITS
Managing Director: Bernadette Chincuanco
Group Account Director : Cha Golpeo
Account Director: Jo Angeles
Executive Creative Director : Peter Acuna
Creative Director :Ben Deluyas
Copywriter: Rafa Santos
Art: Ace Enriquez
MRM: Mags Martin, Joaqui Mendoza
Production: Chona Bustamante, Alec Humphries
Director : Adrian Calumpang
