MANILA, PHILIPPINES – Ever since news broke out last January over the first case of COVID-19 in the country, Filipinos have been in a constant state of worry over the impact of this novel coronavirus. With the implementation of enhanced community quarantine last March 16, people are restricted from leaving their homes. The only time people are allowed to go outside is if it’s to buy basic needs like food and medicine. Because of this, there is little outside opportunity for entertainment.
Enter CLiQQ LoadTo. This mini-game on the CLiQQ app offers virtually no losses, because every entry is assured a “win.” With the intention of offering respite during these unsettling times, GIGIL came up with visuals of homebound people enjoying a little bit of fun, thanks to LoadTo.
CLiQQ fans have joined in on the joke, double-checking if their faces would be transformed if they play the game.
“True to the campaign’s line, this is our way of offering a little fun to our loyal fans, who might feel unlucky in the midst of this pandemic. We wanted to show them they can have a rewarding experience anytime with CLiQQ,” Marketing Manager Deena Santos says.
CREDITS:
Partner: Herbert Hernandez
Partner: Badong Abesamis
Managing Partner: Jake Yrastorza
Head of Social / ACD: Jeano Cruz
Senior Copywriter: Hope Reyes
Senior Art Director: John Ray Bumanglag Art Director: Catherine Coloma
Account Manager: Camille Elicaño
Marketing Manager: Deena Santos
