Campaign Spotlight: Lyft’s new street art campaign by Wieden+Kennedy New York encourages New Yorkers to take a staycation this summer

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by Theda Braddock

Where are you going this summer? If you live in New York City, Lyft suggests… New York City. The brand and agency Wieden+Kennedy New York have created a unique OOH campaign to remind residents just how much the city has to offer and why they should stick around a bit.

The vibrant OOH posters takes after vintage “Greetings from” postcards, giving the destinations an exotic feel. Each highlights a different destination and features big bold block letters filled with illustrations of the site, created by artists Steven Harrington, Mike Perry, and Andrew Rae. The posters themselves were deliberately set at eye level to give viewers the chance to study the art up close.

The campaign features 6 different sites – High Line, Museum Mile, Rockaway Beach, Industry City, Fort Tryon, and Brooklyn Bridge Park – each bearing its own slogan. The tagline, “All of NYC, only a Lyft ride away” ties the signs together, reminding residents that, although they may be spread out amongst the city’s five boroughs, they’re all easily accessible and worth a visit.