NEW YORK CITY, USA — Bold spring looks are for creating even bolder moments. To visualize the magic of a great outfit, Macy’s has collaborated with boutique agency, Major Behavior, to release new material for their campaign called, “Wear What You Love Anywhere.” The video entitled, “Elevate the Day” was helmed by 1stAveMachine director Tim Brown.
As the campaign bursts with exuberant colors and quick vignettes, it captures beautiful moments of heightened reality set in everyday situations. Macy’s urges shoppers to experience a similar kind of fun by discovering the dynamic prints, bright colors, and cutting-edge fits in their Spring collection.
The compositions include an adventurous skate boarder in a color-blocked outfit moving through a makeshift wave, the ultimate self-styled photoshoot with a print-popping set for an insta-fame-worthy day in the park, and more — all celebrating the power of expressing personal style to transform every moment into an instantly memorable one.
CREDITS
AGENCY: Major Behavior
PRODUCTION: 1stAveMachine
