Every second counts in the new advertising campaign for Cartão Elo, a 100% Brazilian credit card, by Wieden + Kennedy São Paulo. To show how easy it is to pay with Elo on Google Pay, the agency shot skydivers in a parachute purchasing in free fall following the concept “Vai na sua Vai com Elo,” who values the attitude of who makes their own choices and have a misfit behaviour.
The “Free-fall Parachute Sale” was shot 8000 feet high and was performed in partnership with professional skydivers Arthur Zanella and Thiago Negão, with more than 10,000 jumps together, known for free flights from touristic sights and became the launch film of the campaign.
The film has versions of 30 and 60′ and will air on pay TV and on Elo’s social media channels.
CREDITS
Title: Paraquedas
Duration: 60” / 30″
Client: Elo
Product: Google Pay
Year of Production: 2019
Agency: Wieden+Kennedy São Paulo
Executive Creative Directors: Eduardo Lima e Renato Simões
Creative Directors: Diego Limberti e Felipe Ribeiro
Copywriter: Matheus Sanches
Art Director: Gustavo Henrique e Diogo Bueno
Agency Producer: Regiani Pettinelli, Thais Bonizzi
Digital Producer: Ricardo Barbin
Account: Fernanda Antonelli, Priscilla, Carvalho, Bianca Paulucci, Beatriz Chedid e Soluwa Bernardi
Planner: André Troster, Bruno Araldi e Ariane Kopke
Data Strategy: André Troster, Eliel Guilhen, Gustavo Cabral e Rubens Santos
Social Strategy: Gabriel Marchi e Erick Ramalho
Media: Thais Altschuller, Cintia Mavros, Marina Signori, Gabriela Mansano e Victor Meireles
Client Approval: Luis Cassio de Oliveira, Renata Ucha e Christina Ricci
Production Company: Fauna
Director: Del Reginato
Executive Director: Patrick Petry
Director of Photography: Gabriel Risso Bianchini
Produtor Executivo: Melinha Lobo
Account – Production Company: Grazi Nadruz
Editor: Daniela Guimarães
Post House: BTFLY Coletivo
Audio Facility: DaHouse Audio
Sounstrack Production: Trilha
Lucas Mayer, Markus Thomas e Rodrigo Sagui
