Campaign Spotlight

Campaign Spotlight: Manor shows what really matters during Christmas in ad by BETC

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BASEL, SWITZERLAND — After 4 years of collaboration, the Swiss department store Manor partners once again with BETC for the most strategic period of the year for retailers: Christmas.

Everyone wants to celebrate this festivity in an even more beautiful and magical way with their loved ones. But sometimes it can be more difficult than it looks!

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The pre-Christmas period can be particularly stressful, especially when you are having trouble finding the best gift for your family members. However, when you’ve made the right choice and picked Manor for your Christmas shopping, the struggle is elsewhere: finding the best place to hide the perfect presents!

“It’s nice to be able to spend Christmas with our loved ones again. The holiday season is the best time to get together with family and friends and to celebrate. Finding a suitable gift for a special someone, wrapping it with love, and giving it away brings a lot of joy. This year, we, therefore, have put the emphasis in this TV spot on an elegant presentation of the gifts for an exceptional Christmas”, explains Jennifer Frame, Brand Director at Manor.

Developed with production agency Eddy, this 30-second TV spot created by BETC is currently broadcasted on TV channels in Switzerland, the land of Manor retail stores.

CREDITS
Brand: Manor
Brand Managers: Jerome Gilg, Sandra Kottenauer, Jennifer Frame
Agency: BETC
Agency Managers: Christelle Fagot, Geraldine Boisse
Executive Creative Director: Antoinette Beatson
Creative Director: Alexandre Henry
Art Director: Edouard Sanson
Copywriter: Pascal Andre
Creative Producer: Arthur Cantin
Production Company: Eddy
Sound Studio: GUM
Post-production: Everest Studio

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