MODENA, ITALY — A century of mixing innovation, design, and passion has driven Maserati to create iconic vehicles, which have changed the way the world thinks about motoring – forever. Now, this uniquely Italian recipe kicks up into a new, higher gear with the arrival of a new brand global ambassador, David Beckham.
Global sporting icon, philanthropist, businessman, and style trailblazer: David Beckham is the perfect partner to accompany Maserati on the next leg of its journey, breaking boundaries and driving the brand forward to the forefront of luxury motoring in the 21st century.
Paolo Tubito, Maserati Chief Marketing Officer, commented: “The Brand is moving forward, inaugurated a new Era. Maserati is driven to challenge the status quo by being innovative by nature, powered by passion, and unique by design. The partnership with David Beckham is the embodiment of all these values.”
David Beckham said: “It’s an exciting time for me to begin this partnership with Maserati; an iconic Italian brand that shares my appreciation for the very best innovation and design. I’m looking forward to working closely with the brand at such a pivotal time in their history and continuing their growth on a global scale.”
The first act bringing together Maserati and David Beckham’s values is an inspiring film showcasing the innovative spirit which sees David performing an audacious act of driving in a Maserati, just for the sheer joy of doing the unexpected. The movie sees the Maserati Ambassador driving the brand’s ultimate performance SUV – the Levante Trofeo.
CREDITS
| CLIENT: MASERATI | |
| Chief Marketing Officer | Paolo Tubito |
| Head of Brand Creative | Mariano Rosario Zumbo |
| Brand Communications | Anna Cavallieri |
| CREATIVE AGENCY: DROGA5 LONDON | |
| Chief Creative Officer | David Kolbusz |
| Creative Director(s) | Ed Redgrave, Dave Wigglesworth |
| Creative | Ethan Bennett, Liam Crerar |
| CEO | Bill Scott |
| Group Account Director | Mike Waywell |
| Head of Production | Chris Watling |
| Assistant Producer | Oliver West |
| Chief Strategy Officer | Dylan Williams |
| Strategist | Francesa Zedde |
| PRODUCTION COMPANY: MJZ | |
| Director | Harmony Korine |
| Production Company | MJZ |
| DOP | Jared Fadel |
| Executive Producer(s) | David Zander & Helen Kenny |
| Head of Production | Lindsay Turnham |
| Producer | Emma Butterworth |
| Line Producer | Judd Allison |
| COMMERCIAL PRODUCTION STUDIO: STUDIO 99 | |
| Managing Director | Nicola Howson |
| Exec Producer | Elizabeth Derham |
| Exec Producer | Nicola Doring |
| Production Manager(s) | Sofia Ricci, Claire Luke |
| EDITING HOUSE: MARSHALL STREET EDITORS | |
| Editor | Guy Savin |
| Assistant Editor | Oliver Morgan |
| Head of Production | SJ O’Mara |
| POST PRODUCTION: NO.8 | |
| Managing Director | Barny Wright |
| VFX | No. 8 |
| Grade | Tim Smith (Cheat) |
| SOUND: NO. 8 | |
| Audio Creative Director | Sam Robson |
| Sound Design & Mix | James Lyme |
| Producer | Emma Shuter |
| MUSIC | |
| Music | “Fall” by The Bug |
