BANGKOK, THAILAND – Maybelline Thailand has partnered with MRM to #SpreadGoodVibes through a fun, interactive Augmented Reality (AR) campaign that helps share positivity digitally during the COVID-19 pandemic.
The campaign features five beauty influencers in Thailand to spread the good vibes, and introduce three new unique makeup looks that celebrate the brand’s pillars of strength, passion and positivity. Some of the content that were put out are tutorials for complete make-up looks, and product reviews which have been shared on the brand’s social media accounts, namely Facebook and Twitter.
An interactive Augmented Reality filter has also launched to spread positivity on Maybelline Thailand’s Facebook page and is available on Instagram. The animations appear in response to users’ gestures—the bigger your smile, the more you wink and the more kisses you blow, the larger the animations.
Sukanya Kiravittaya, brand general manager, Maybelline Thailand commented, “It is important to always stay positive, especially during this challenging period. Maybelline is a brand that keeps promoting positive vibes and we would like to bring joy and lift Thai spirits. We hope that the fun AR technology will help encourage people to share their passion, as well as to take care of their emotional wellbeing as we go through this unprecedented crisis.”
“We all know the power of positivity, so we have collaborated with Maybelline to create this lighthearted campaign message, to help #SpreadGoodVibes as we work together to overcome the challenge of COVID-19”, Sukit Kittinuntakul, general manager, and Roe Laophermsook, creative technologist, MRM Thailand added.
