MANILA, PHILIPPINES – A year into the lockdowns, delivery services have become a way of life. We rely especially on delivery riders to make our everyday lives easier.
It is in honoring and thanking these unsung heroes for their service that McDonald’s invited its customers to treat delivery riders to a FREE breakfast meal as a way to say thanks for braving the streets every day to keep Filipinos happily fed and safe indoors during the pandemic
Through McDonald’s McDeliverBack program, delivery riders who delivered a McDonald’s breakfast on March 16— from McDelivery, GrabFood, and foodpanda— were also treated to a breakfast from McDonald’s. With the help of thousands of Filipinos who decided to McDeliverBack, over 30,000 delivery riders nationwide received the special treat of a free Cheesy Eggdesal meal with Minute Maid!
Watch the video on McDonald’s Facebook page and see how McDonald’s and their customers gave back to the everyday heroes of the pandemic.
Don’t forget to thank your riders the next time you have your McDonald’s favorites delivered! Download the McDo PH App at the App Store and Google Play or order via mcdelivery.com.ph.
CREDITS
CREATIVE AGENCY
Chief Creative Officer – Raoul Panes
Creative Director – Dante Dizon
Creative Team Head – Momon Villanueva
Senior Copywriter – Cesar Avena
Account Management Director – Judy Medina
Account Director – Kimie Arenillo
Senior Account Executive – Tricia Mendoza
Account Executive – Sheresh Cortes
PRODUCTION HOUSE
Director – Toby Amigo
Broadcast Producer – Lester Parulan, Cat Sy
Production House – Film Pabrika
Audio Production – Loudbox Studios
CLIENT
Managing Director — Margot Torres
Director, Brand Extensions — Oliver Rabatan
Senior Brand Manager, Brand Extensions — Ashley Santillan
Assistant Brand Manager, Brand Extensions — Jen Lamarca
Assistant Brand Manager, Brand Extensions — NJ Caballar
MEDIA AGENCY
Omnicom Media Group – Faye San Diego, Fab Chavez, Gon Mateu, Weng Eustaquio
PR AGENCY
Greenbulb PR – Bea Antonio, Dev Atinaja
