We always look forward to milestones and celebrations that serve as breaks from the daily grind. But if we look back, our everyday moments are already rich with little stories of love and laughter—not the momentous occasions nor the over-the-top occurrences, but the little sparks that make us feel good.
It is these episodes which McDonald’s relives in its latest campaign—the “sarap” moments with the ones we hold dear that have us saying, “Love ko ‘to”.
McDonald’s gave us a glimpse of these precious feel-good moments in its first video, and has now released three new films, each telling a story that will surely warm your hearts.
In “Fave Student”, a young executive bumps into his high school teacher inside a McDonald’s store, and they relive happy memories. In “Little Sister”, a brother treats his younger sister to her favorite Happy Meal and discovers what else is keeping her young heart thrilled. “Pagkakaibigan” tells the story of a barkada coming from a concert making a post-midnight stop at a McDonald’s to refuel, where a cup of coffee becomes all the more meaningful.
No matter what time of day or the food we partake in, McDonald’s reminds us that it’s the people we share it with that makes every moment special.
Watch all three films on McDonald’s Youtube Page (youtube.com/mcdonaldsPH) and share with us your “sarap” moments by tagging us on Facebook (@McDonald’s), Twitter (@McDo_PH), and Instagram (@mcdo_ph).
CAMPAIGN CREDITS
FAVE STUDENT
Client – McDonald’s Philippines
Margot Torres, Kring Lao, Bea Coronel
Creative Agency – Leo Burnett Manila
Chief Creative Officer – Raoul Panes
Creative Director – Dingdong Baes
Art Director – Saeid Saleh
Accounts – Judy Medina, Earl Dorado, Rica Medina, Thea Villanueva
Production House – Film Pabrika
Director – Carlo Directo
Broadcast Producers – Steve Vesagas, Jay Bustamante
Audio Production House – Loudbox
HAPPY
Client – McDonald’s Philippines
Margot Torres, Kring Lao, Bea Coronel
Creative Agency – Leo Burnett Manila
Chief Creative Officer – Raoul Panes
Creative Director – Mela Advincula
Art Directors – Justine Basa
Copywriter – Kina Jauregi
Accounts – Judy Medina, Earl Dorado, Rica Medina, Thea Villanueva, Sab Urbano
Production House – Film Pabrika
Director – Stephen Ngo
Broadcast Producers – Steve Vesagas, Miele Dungo
Audio Production House – Loudbox
AFTER PARTY
Client – McDonald’s Philippines
Margot Torres, Kring Lao, Bea Coronel
Creative Agency – Leo Burnett Manila
Chief Creative Officer – Raoul Panes
Creative Director – Carl Urgino
Art Director – Sarah Chan
Copywriter – Gian Gaite
Accounts – Judy Medina, Earl Dorado, Rica Medina, Thea Villanueva
Production House – Film Pabrika
Director – Joel Limchoc
Broadcast Producers – Miguel dela Pena, Liberty Lumbo
Audio Production House – Loudbox
