Campaign SpotlightPress Release

Campaign Spotlight: McDonald’s Surprised Motorists on Payday Friday with Free Fries, Partnering with Leo Burnett Manila

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MANILA, PHILIPPINES — With the holidays fast approaching, the traffic situation in Metro Manila is bound to get even worse than it already is — especially on payday Fridays. Getting stuck in a traffic jam for hours on end is the last thing you want to happen after a long week of work. And that’s why McDonald’s decided to surprise tired motorists with free World Famous Fries on December 13, 2019 during rush hour!

For one night only, motorists and commuters stuck in traffic along EDSA were excited to see Fries Glitches in the form of online ads, which served as their digital coupon for free fries. They got to cap the day feeling a little better despite the long drive or commute when they visited nearby McDonald’s branches to claim their free Medium Fries— crispy and golden on the outside and fluffy on the inside!

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Were you one of the hungry motorists who got to experience McDonald’s surFRIES last Friday? Be sure to post about it and tag @McDo_PH on Twitter and Instagram. Stay tuned to the McDonald’s Philippines Facebook page for more ways McDonald’s continues to offer not only good food, but also feel good experiences!

 

CREDITS:

AGENCY: Leo Burnett Manila
Chief Creative Officer: Raoul Panes
Creative Director: Dante Dizon
Art Director: Martin Flordeliza, Patricia Salonga
Copywriter: LA Yamsuan
Copywriter: Judy Medina, Earl Dorado, Thea Villanueva
PRODUCTION HOUSE: Artillierie
Director: Jason Tan
Broadcast Producer: Migs dela Pena
CLIENT: McDonald’s Philippines Margot Torres, Christina Lao, Cholo Perreras and Paula Lantin

Partner with adobo Magazine

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