MANILA, PHILIPPINES – Plasticware Orocan’s latest campaign by GIGIL feels all-too-familiar especially for those who are fans of actress Heart Evangelista. Casting actor and noon time entertainment show host Paolo Ballesteros, who is known for his make-up transformations, the spot is a refreshing take on the actress’ closet tour, one of the earlier vlogs of the actress that went viral in the global scene.
The parody takes it a notch further to include “Pandog,” a version of the actress’ constant companion Panda. Under the monicker “Hurt,” Ballesteros perfectly captures the actress as he demonstrates “painting” her most affordable bag, the Orocan Ice box. The rest of the spot features impersonations of the actress such as her grocery days, what’s inside her bag, and paint with me.
Evangelista reacted to her fellow celebrity’s spoof in an Instagram story saying, “OMG Orocan dont be ‘hurt’ na.”
Orocan made waves with earlier campaign spots pleading viewers to buy and even promising a “Pag nakabenta na kami, next time may endorser na.”
True to their promise, their latest ad does have a celebrity endorser but it comes with a disclaimer at the beginning: “Nakabenta na kami, pero hindi pa rin namin afford ‘yung sikat na endorser.”
CREDITS
GIGIL
Founding Partner: Herbert Hernandez
Founding Partner: Badong Abesamis
Managing Partner: Jake Yrastorza
Associate Creative Director: Dionie Tañada
Art Director: JC Aujero
Senior Art Director: JR Bumanglag
Account Supervisor: Beverly Lubid
Head of Social: Jeano Cruz
Associate Head of Social: Chrislyn Gregorio
OROCAN
Client: Richard Go, Sales and Marketing Manager
ARCADE FILM FACTORY
Producer: Sasa Abella
Director: Marius Talampas
Executive Producer: Ahnel Gozon
Line Producer: Mara Bernaldo
Marketing Associate: Codie Larracas
Production Manager: Tin Aguilar
Production Staff: Lykah Guevarra, Daryl Caca
DOP: Zach Sycip
AD: James Sales
PD: Justine Bumanlag
Caster : Raffy Duculan
Wardrobe Stylist: Vianka Amurao
Offline / Online Editor: Alvin Chan
Online Support : Neil Mendoza
Grading: Barebones / Musse Cruz
HIT PRODUCTIONS
Sound Engineer: Vener Ariston
