MANILA, PHILIPPINES — Know that feeling when one watches someone enjoy what they’re eating, with so much gusto and happiness that one can’t help but have their own mouth water in curiosity and inggit? With this, Mega Tuna understands that feeling perfectly, conveying it in their new online video that’s taking the internet by storm. Utilizing a mix of fantasy and humor, “Maiinggit ka sa sarap” has never been truer for the characters in the video as they watch someone (or something else) enjoy Mega Tuna.
As soon as the video begins and the woman takes the first bite of Mega Tuna, it’s clear to see how much she enjoys it. Her eyes are closed as she savors the rich flavor of Mega Tuna’s big tuna flakes with pure tuna meat and no extenders. Every bite gives her the real tuna taste without the guilt and anyone watching her, even the lizard hanging from up above, would be inggit and would want to be in her shoes.
The desire to try Mega Tuna is strong, and perhaps, even strong enough that the lizard finally gets to try it for itself.
In the end, the line, “Maiinggit sila sa sarap!” (loosely translated: Everyone wants to have it) sort of explains the series of unexpected events.
Pia Bernabe, Brand Manager of Mega Tuna, explains how this whimsical and entertaining video came about. “We noticed that anyone who sees someone eating Mega Tuna feels a sense of “inggit” by seeing how that person enjoys each bite with matching eyes closed as they savor the pure goodness and rich flavor of Mega Tuna. Who wouldn’t feel envious when they see someone eating like that? Through this, we’re able to convey our message of switching and trying out Mega Tuna and instilling the message of maiinggit ka sa sarap,” she says.
Mega Tuna comes in four different variants—Flakes in Oil, Hot and Spicy, Spanish Style, and Sweet and Spicy—so you’ll never run out of flavors to match your mood or appetite. Whether you eat it straight out of the can, add garnishing, or use it as part of a favorite recipe, Mega Tuna will definitely make a great companion every day.
CREDITS:
Client: Mega Tuna (Mega Global Corporation)
Agency: GIGIL
Creative Partners: Badong Abesamis, Herbert Hernandez
Managing Partner: Jake Yrastorza
Account Director: Jim Jimenez
Account Manager: Nova Novido
Associate Creative Director: Dionie Tañada
Art Directors: JR Bumanglag, Catherine Dizon, Chrislyn Gregorio
Director: Marius Talampas
EPs: Codie Larracas and Paula Collado
LP: Mara Bernaldo
PM: Mayette Pangan
DOP: Zach Sycip
AD: Sunny Dumayas
PD: Timi Dominguez
LM: Arvie Benoza
Staff: Dessa Molina / Belle Galinea
Caster: Caloy Lapira
Food Stylist: Resultado
Propsman: Tano Clemente
Animal Handler: Obet Carianga
MUA: Daday Francisco
Post team:
Offline Editor: Marky Doromal
Online Editor: Gem Garcia
Colorist: Barebones / Aurie Anden
Hit Productions
Arranger: Arnold Bueno
Sound Engineer : Vener Ariston
