Campaign Spotlight

Campaign Spotlight: Mega Tuna drops its second film by GIGIL

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MANILA, PHILIPPINES — Canned tuna brand Mega Tuna, through independent creative agency GIGIL, has launched another envy-drawing, mouthwatering online video. Combining the macabre with Pinoy humor, the video has a surprising cast of characters who show what “talagang masarap, talagang nakakainggit” can make them do.

The video opens with a feisty woman enjoying the rich flavor of Mega’s large tuna flakes made with pure tuna and with no extenders. Just when you think it’s another commercial, things escalate.

The tuna is so delicious that suddenly, an unexpected guest asks for a bite. The spot features a manananggal, a monster from Philippine mythology who at night cuts her body in half to fly and claw her next victim. But in the film, splitting in half doesn’t mean the plate of Mega Tuna would be split for both.

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The resulting catfight between these two over Mega Tuna captures just how tasty these tuna flakes can be, and how they can get everyone envious and desperate for a taste.

Released only days ago, the film has chalked up 36K shares, and has been viewed 3.2M times. Many netizens have already noticed the ad, sharing their reactions online.

Stick around to see what else Mega Tuna has in store.

Partner with adobo Magazine

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