NEW YORK, USA – New York Festivals Advertising Awards, NYF Health Awards, and NYF AME Awards, in creative collaboration with The Weber Shandwick Collective’s Group Creative Director Dani Varela, are proud to announce the launch of the NYF Lady Liberty Leadership Program.
This initiative, spearheaded by NYF partner, Daniela, who serves as Lead Creative & Program Designer, reflects New York Festivals’ commitment to celebrating trailblazing talent and fostering the next generation of women leaders in advertising.
Designed for high-potential women in advertising with 5 to 8 years of agency experience, Lady Liberty is a one-day immersive leadership program taking place in New York City on March 4, launching in celebration of International Women’s Day. Participants are expected to gain valuable insights, mentorship, and meaningful connections through an exclusive small-group experience.
“We’re thrilled to bring together an incredible cohort of emerging female leaders who will not only gain industry insights but also forge lasting connections that will support their growth throughout their careers,” Dani shared. “The Lady Liberty Leadership Program is about more than just professional development, it’s about creating a strong, supportive community where women uplift one another.”
“New York Festivals is proud to provide a platform that connects and empowers the next generation of women leaders,” New York Festivals CEO Ellen Smyth. “Lady Liberty is designed to inspire and equip women with the insights and mentorship needed to navigate and lead within the industry.”
Lady Liberty Leadership Program Speakers and Topics
Tina Cervera, Executive Creative Leadership – “Earn Your Story”
Maddy Krammer, Creative Director, Dentsu – “Finding Your Voice: Overcoming Imposter Syndrome through Passion Projects”
Damasia Merbilhaa, Vice President, Latin America, TBWA\Worldwide – “Fire Always Needs 02: How to Keep the Creative Spark Alive without Burning Out”
Marina Cuesta, Group Creative Director, Regional Co-Leader, Círculo Creativo USA – “The Team for Your Solo: The Importance of Mentorship”
Daniela Varela, Group Creative Director Group Creative Director, The Weber Shandwick Collective – “Wearing out Your Shoes: Why Growth Hurts and How to be Comfortable with It”
Amy Fortunato, VP, Group Creative Director, Klick – “Empowered Women Empower Women”
Beyond the day-long event, participants can stay connected through the Lady Liberty professional network, engaging in ongoing mentorship, industry events, and social networking opportunities.
For more details on the Lady Liberty nomination process and program, contact: LadyLiberty@newyorkfestivals.com.
