fbpx
SheCreative Network
Campaign Spotlight

Campaign Spotlight: MINI ‘Minimalism’ campaign from Serviceplan Germany in collaboration with Serviceplan Middle East

MUNICH, GERMANY – Serviceplan Germany collaborated with Serviceplan Middle East on a campaign for MINI which involved turning the wings of the iconic MINI logo into iconic design elements that showcase the new MINI features, including; adaptive cruise control, adaptive LED headlights, folding wing mirrors with auto dimming, a twin power turbocharged engine; MINI LED door projectors; and dynamic stability control.

The campaign also draws on the heritage of the MINI Countryman, by incorporating the Union Jack flag of Great Britain into the design elements.A unique and holistic design approach for timeless communication, designed as simply yet effectively as the car itself.

Sponsor

CREDITS

Brand: MINI

Title: MINImalism

Client (Marketing): AGMC – BMW Group Importer
Marketing Director, Digital Strategy & CX Marketing: Jochen Becht
Marketing Executive: Adnan Dalvi

Agency: Serviceplan Germany x Serviceplan Middle East

Serviceplan Dubai:
Managing Director: Natalie Shardan
Senior Art Director: Kunal Gagwani
Account Manager: Gonca Gorgulu

Serviceplan Campaign Hamburg:
Managing Partner: Leif Johannsen
Managing Partner: Patrick Matthiensen
Managing Partner: Lars Holling
Creative Director Art: Pavel Bondarenko
Creative Director Text: Daniel Steller
Account Director: Ann-Kathrin Frohloff

Serviceplan Group:
Global Chief Creative Officer: Alexander Schill
Global Head of Art: Michael Wilk
Senior Art Director: Tudor Cucu
Copywriter: Philip Ziegler

Editing company/ motion design: Linus Brandes
Sound design/ music company: Denis Elmaci

Partner with adobo Magazine

Related Articles

Leave a Reply

Back to top button