MUMBAI, INDIA — MOM (Method Of Madness) is a sustained initiative started in 2012 by Scarecrow M&C Saatchi to give back to the industry and inspire young minds. It is an ongoing attempt to bridge the gap between the haves and have-nots of creative experience.
Under the aegis of MOM, Scarecrow M&C Saatchi has conducted sessions, workshops, and reverse internship programs at institutes like NID, Faculty of Fine Arts (MS University of Baroda), Raheja Art College, MICA, and Sophia College among others.
Before the pandemic, Scarecrow M&C Saatchi had invited the students of art, design, and advertising institutes for comprehensive interactions, and to celebrate the work, views, and journeys of renowned and well-experienced stalwarts of the industry. There were five on-ground sessions that featured industry leaders like Shantanu Moitra, Juhi Chaturvedi, Rensil D Silva, Chetan Shashital, and Santosh Padhi.
During the pandemic, the series had to take a pause. It restarted in a virtual format during the second wave when the students and the industry were at an all-time low. The series 6 to 17 were done via Zoom on Saturdays, with participants that included students and advertising enthusiasts from India, Sri Lanka, Dubai, and Indonesia. The young talent was grateful to the icons who gave them their precious time.
So this Mother’s Day, the agency drafted an audio and video message in form of a film and radio spot with the voice of Rohini Hattangadi, India’s first and the only leading lady to win a BAFTA, who has also played memorable roles like Kasturba in Gandhi and the mother of Mr. Bachchan in Agneepath.
The Director and Cinematographer of the film is the young budding and in-house talent, Rohit Khedkar, and the entire film production has been handled by the young team of Scarecrow. The music is composed and played by the renowned violinist Jeetendra Thakur, whose mastery can be heard in movies like Mohabbatein, Nil Battey Sannata, and Bluffmaster among others. The film has been shot at the nostalgia-inspiring location of Igatpuri.
Manish Bhatt, the Founder and Director of Scarecrow M&C Saatchi said, “Shot and made entirely by the young blood of Scarecrow M&C Saatchi, the film celebrates the quirkiness of the ad industry in an equally disruptive style, where two emotions at the opposite ends of the spectrum are woven in a single film. Staying true to the essence of MOM (Method Of Madness) sessions.”
On the occasion of Mother’s Day, MOM has uploaded all the recorded Zoom Sessions given below, on YouTube – ‘MOM – Method Of Madness’.
#6: PRASHANT GODBOLE
#7: AGNELLO DIAS
#8: BOBBY PAWAR
# 9: KALPESH PATANKAR
#10: ASHISH KHAZANCHI
#11: SAJAN RAJ KURUP
#12: ARUN IYER
#13: EMMANUEL UPPUTURU
#14: JOSY PAUL
#15: VIRAL PANDYA
#16: VIKRAM GAIKWAD
#17: DAVE DYE
CREDITS:
Team Scarecrow M&C Saatchi:
Manish Bhatt, Raghu Bhat, Kapil Tammal, Mangesh Mulajkar, Mustafa Kapasi, Abhishek Jadav, Yuvraj Gorule, Krupa Mehta, Kalpita Powale, Kuldeep Lot, Ajinkya Kumbhar, Mangesh Kasekar, Shreya Kshirsagar, Sushmita More and Prachiti Borate
Director & Cinematographer: Rohit Khedkar
Voice Artist: Rohini Hattangadi
MVO: Tarun Ratnani
Music Composer & Violinist: Jitendra Thakur
Sound Design & Mixing: Dipesh Ravikant Pandit
Recordist in Orbis: Kunal Mugalikar
Recorded at Orbis Studio
Cast: Rekha Kulkarni
Location: Igatpuri
