MUMBAI – To celebrate the season of love, Vivo India roped in the ace designer Manish Malhotra to design V7+ limited edition. Mullen Lintas conceptualized the ad film for this limited edition. The agency bagged this project, following a competitive multi-agency pitch.
The limited edition is a new variant of the existing successful model, V7+. It comes with amazing features like 24-megapixel front camera, 16-megapixel rear camera, 3225 mAh battery capacity and more.
Men often struggle to find a perfect gift for their lady love, every year on Valentine’s Day. Working on this insight, Mullen Lintas has created the new film, delivering on brand’s thought of exhibiting the limited edition as the most desired gift, one can give to their valentine to express their profound love. The “Infinite Love” motif at the back of the phone adds uniqueness and exclusivity to the product.
Kenny Zeng, CMO, Vivo India says, “Vivo has always believed in delighting the customers with its product and design innovation. With the launch of V7+ Manish Malhotra Limited Edition, we are providing an opportunity for consumers to express their love in a more elegant and captivating manner. The ad film conceptualized for this limited edition beautifully captures the endearing emotions of finding the perfect gift for your valentine on this Valentine’s Day.”
The story revolves around a guy, who has found the perfect gift for his lady love. The film plot seamlessly combines the design features of the phone in a fun and romantic way that is sure to woo every girl. Manish Malhotra’s appearance in the film furthers the phone’s exclusivity.
Shriram Iyer, President and NCD, Mullen Lintas says, “Vivo wanted us to create a film for their V7+ Valentine’s Day limited edition phone that should stand out in the clutter. When we looked at the task deeply, we realized that most of the men fail to impress their women with poor gift choices. So the idea was crafted to assure guys that this is the ultimate gift for their Valentine and in the same breath it assures women that they will be swept off their feet.”
Syed Amjad Ali, President, Mullen Lintas says “Vivo is an extremely exciting and a popular brand in the country today and we got an equally exciting product to work upon. V7+ is an awesome product and it deserved a great idea. The product and the campaign is truly clutter breaking.”
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