MILAN – Renault launches New KADJAR in its 4×4 version, a SUV that pledges exciting offroad performances. But, how to demonstrate this to an always connected target that does everything from the comfort of the couch? By turning an Amazon purchase in a unique off-road experience.
This is The Wild Store: a temporary shop that can only be reached by driving the New Renault KADJAR. This will be the only way to take advantage of a very special online offer.
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Inside The Wild Store, a Smart TV 49’’ (worth over 1,000 €) will be sold at only 10 € but only on one condition: to reach it, people will star in a real offroad test drive of the New Renault KADJAR. By clicking on the promotion, users will be redirected to a video-experience that will show them how to get the TV.
In Between the campaign discovery and the actual TV purchase, a journey along dirty roads and mountain tracks will kick off.
A Publicis idea, created for Renault Italy and in collaboration with Amazon.
CREDITS
Client: Renault Italy
Advertising, Digital e CRM Manager: Azzurra Lucignani
Advertising Executive: Cinzia Terragno
Agency: Publicis Italy
Global Chief Creative Officer Publicis WW & CCO Publicis Groupe Italy: Bruno Bertelli
Chief Creative Officer Publicis Italia: Cristiana Boccassini
Creative Director: Stefano Battistelli
Digital Creative Director: Massimo Guerci
Art Directors: Massimo Guerci, Dario Citriniti
Copywriters: Stefano Battistelli, Giovanni Coviello, Nicolò Santovincenzo
