NEW ZEALAND – Insurance company AMI launched a new campaign with Colenso BBDO that celebrates the kindness Kiwis have shown during the height of the pandemic — in their local communities, to the neighbours next door, on the roads and to small business owners.
Created via a nationwide call out to photography experts across the country, a film was directed by Zia Mandviwalla from FINCH, featuring moments from real people’s bubbles all over the country.
https://youtu.be/3iPFi4zDIgI
“This evolution of the brand sees AMI return to its more authentic self, where we celebrate what makes New Zealand unique and what makes this country a place we’re all proud to call home,” said Jessica Bunker, marketing manager at AMI.
Credits:
Client: AMI Insurance
Client: Jessica Bunker, AMI Marketing Manager
Client: Melanie O’Leary, AMI Senior Segment Marketer
Client: Meika Etherdige, AMI Marketing Co-ordinator
Client: Renee Milkop-Kerr, Executive Manager Customer & Marketing
Agency: Colenso BBDO
Production Company: FINCH
Director: Zia Mandivalla
MD / Executive Producer – Corey Esse
Executive Producer – Jimena Murray
Editor – Luke Haigh
Post Production – Atticus
Colourist – Pete Ritchie
Online Editor – Stu Bedford
Music Composition – Squeak E Clean Studios
Sound – Franklin Rd
Head of Sound Design – Shane Taipari
