PARIS, FRANCE – Against the backdrop of COVID-19 and the related quarantine measures implemented, many women, victims of domestic abuse within their own homes, have been confined for more than 6 weeks in toxic hotbeds, where daily violence and psychological fatigue punctuate their daily life and worsen their situation from day to day.
An observation confirmed by the United Nations Population Fund (UNFPA) in its latest report on gender equality, and by the number of reports made to the police and gendarmerie, which has increased by more than 30% since quarantine was initiated.
In light of this, Ni Putes Ni Soumises (“Neither Whores Nor Submissives”) unveils a 30-second TV clip to make people aware of the dangers that quarantine can have for women living with physically- and/or psychologically-violent partners.
Fear, conflict, harassment, violence… a host of emotions which bear witness to incredible plight, and which are reflected through this short, impactful clip created by the committed agency Marianne Paris (#InOurShoes). This 40s video whisks us off into the phone of a woman who receives notifications about the virus and several messages from her partner while she was out shopping. The clip ends with a claim encouraging victims, as well as witnesses, to speak out.
“Beyond Covid-19 and its dreadful symptoms, coronavirus unfortunately results in many collateral victims, and women victims of domestic abuse are the first to pay the price” says Stéphanie Rameau, President of the association, “our goal at Ni Putes Ni Soumises is, and will always be, to denounce this violence, to listen to and accompany the victims, and to provide preventive action as much as possible. With this clip, entitled #HomeIsntSafe, we’re speaking out on TV to inform French people about the emergency helpline numbers and to tell women that we’re still there, that we continue to listen to victims, and more than ever during this delicate period and that we’ll always be there to guide them as best we can” she concludes.
The campaign will be launched on the association’s social media on Tuesday 28 April and will be broadcast as of Wednesday 29 April on all Canal+ and France Télévisions’ French TV channels.
To discover the association’s other missions and commitments: https://niputesnisoumises.fr/
To make a donation: https://www.ledonenligne.fr/associations/niputesnisoumises
Credits:
Client : Ni Putes Ni Soumises
Advertising agency : Marianne Paris
Creative Director : Guillaume Gasquet
Copywriter : Marie Dardaine
Art Director : Marie Dardaine
Production : Marianne Paris
Editing : Julien Schickel
Voice Over : Claudia Rousseaux
Translation : Paul Fieldman
Media : Télévision & Internet
Support : Film
