MUMBAI, INDIA — On the occasion of Children’s Day, Nickelodeon wanted to give kids the opportunity to voice their opinions, be it about reducing the burden of homework or starting school or saving trees or anything they feel strongly about. They’d record and upload a 10-second video on the brand’s website, and the best entries will get a chance to be featured on TV on the 14th of November.
SoCheers conceptualized and executed a campaign, #NoStressExpress, to encourage children to freely speak their mind, by showcasing different toons expressing what they want through different smart posts and content pegs.
