OSLO, NORWAY — Since 2019, Norwegian bank DNB has been on a campaign to close the gender gap in the world of investing. The first two films were set to Beyoncé and Robyn, respectively, and for the third film of the campaign, DNB presents yet another musical female powerhouse with the soundtrack of Gwen Stefani and No Doubt’s classic “Just a Girl.”
Directed by Fiona Jane Burgess, produced by Bacon, and made with Try as agency, the film portrays a wide variety of female investors in a fictitious stock exchange, pointing to the fact that the number of Norwegian female investors has gone up 160 percent since 2019 (when the #GirlsInvest campaign began).
The empowering lyrics of “Just a Girl” paired with the track’s classic riff and a dynamic, constantly moving array of colorful visuals give the spot a powerful and purposefully hectic feel, inviting women from all walks of life to join the world of investing.
CREDITS
Production Company: Bacon
Director: Fiona Jane Burgess
DoP: Andreas Bjørseth
Producer: Magne Lyngner
Post Producer: Eli Mari Sandal
Editor: Jo Lewandowska / OKEY studio
Sound design: Christian Schaanning
Grade: Julien Alary
Music: No Doubt
Music supervisor: Goran Obad / ohlogy.com
Agnecy: TRY
Creatives : Caroline Riis, Eirik Sørensen, Nicklas Hellborg, Thea Bjørndahl Iversen
Account Exec: Kristina Skogen
Account Manager: Vilje Mohn
DNB Client : Pia Svard, Mette Olsen
