INDIA – Nutralite, owned by Zydus Wellness Limited – a leading FMCG company known for its Health & Wellness portfolio in Foods & Personal care categories, created history on 10th January 2021 by hosting the longest breakfast table ever, with moms & their kids.
Making kids eat healthy breakfast is always a challenge for mothers because kids are fussy eaters. Hence Nutralite Choco Spread decided to begin the New Year by arranging a Sunday breakfast that would put an end to every mother’s breakfast woes and bring a big smile on every kid’s face, by hosting #IndiaKaLongestBreakfastTable.
This historic event was hosted by Celebrity Chef Sanjeev Kapoor and more than 100 mom-kid duos were present on virtual breakfast table. The hour-long session saw more than 100 mouth-watering recipes made with Nutralite Choco Spread and witnessed some interesting conversations around kid’s health & nutrition. To add to the excitement, post the event, Sanjeev Kapoor hand-picked the best recipes and Nutralite rewarded the lucky winners with interesting prizes.
Talking about this initiative, Mr. Tarun Arora, Chief Executive Officer, Zydus Wellness Limited, said, “We all know that breakfast is the most important meal of the day. When it comes to kids, mothers are always under stress to make healthy & tasty breakfast which their kids will eat properly. Understanding this need and knowing that kids love to eat chocolate with anything & everything, we have launched Nutralite Choco Spread in two healthy variants – Crunchy Quinoa and Calcium. #IndiaKaLongestBreakfastTable event was conducted to co-create Choco Spread based breakfast recipes with mom & kid duos and demonstrate how Nutralite Choco Spread is helping mothers resolve kid’s breakfast problems.”
Unmisha Bhatt, Chief Strategy Officer, Tonic Worldwide, said, “The task at hand was to get Nutralite Chocospread its much deserved spot on the breakfast table since it was healthier. Considering that everything is now being done online, we decided to host breakfast online too! There couldn’t have been a better way to introduce the product and give it the attention and spot it deserved. Having live streamed it across platforms like Facebook and YouTube, we made it easily accessible for all the mothers of India to get together at a given date and time with smart social distancing and viewed by over 189K mothers creating awareness about the brand and new launch.”
