NEW YORK, USA – BBDO New York has come up with a campaign that shows what happens when the cat finally catches the red dot.
In its first global campaign for NUTRO cat food owned by MARS, the ad portrays a playful depiction of how NUTRO Cat helps felines be their best selves, carrying the tagline “NUTRO puts more cat in your cat.”
Every day, cats embark on adventures to take on their world’s most challenging feats. They try to jump the valley gorge from the sofa to the dining table, attempt to scale the insurmountable summit of the hallway window curtains, and endlessly pursue that elusive red dot that can never be caught.
A cat’s best life is full of challenges, and NUTRO gives them the energy to overcome any obstacle. NUTRO has been a pioneer in the natural category since its inception in 1926.
CREDITS
Creative Agency: BBDO, New York
Chief Creative Officer, Worldwide: David Lubars
Executive Creative Director: Peter Kain
Executive Creative Director: Gianfranco Arena
Creative Director: Lance Vining
Creative Director: Gary Du Toit
Junior Art Director: Samantha Spellman
Junior Copywriter: Sandi Spino
Junior Art Director: Kate Degen
Junior Copywriter: Doug Knopf
Exec Producer: Amy Wertheimer
Producer: Becky Burkhard
Producer: Philip Peker
Music Producer: Julia Millison
EVP, Senior Account Director: Sally Nathans
SVP, Account Director: Kate Callander
Account Manager: Chelsea Berk
Account Executive: Allie Graham
Group Planning Director: Annemarie Norris
VP, Planning Director: Steve Panawek
Senior Brand Planner: Molly Gasch
Business Affairs Manager: Shelly Bloch
Project Manager: Tiah Marr
Production Company: Merman USA
Director: Guy Manwaring
Global Managing Partner: Kira Carstensen
Global Managing Partner: Annique DeCaestecker
Global Managing Partner: Ellen Clarke
Head of Production: Jeff Sommar
Line Producer (US): Joel Todaro
Production Company: Merman London
Executive Producer: Siobhan Murphy
UK Producer: Amy Appleton
VFX Supervisor: Chris Mortimer
Editor: Cosmo Street
Editor: Tom Scherman
Asst. Editor: Scott Zeitlen
HOP: Anne Lai
Executive Producer: Maura Woodward
Effects House: Method Studios
Executive Producer: Tsiliana Jolson
Producer: Bennett Lieber
Lead Flame Artist: Stephen Morris
Flame Artist: Margolit Steiner
Flame Asst: Ryan Shields
Audio Finishing: Sonic Union
Producer: Justine Cortale
Mixer: Mike Marinelli
Production Company: BBDO Studios
Studios Manager: Jimmy McGee
Senior Developer: John Cardoso
Developer: Nichole Cruzalegui
Production Design Lead: Ray McGale
Production Artist: Bo-Yoon Kim
