MANILA, PHILIPPINES — Game and Brand Experience Design Agency Octopus&Whale lost no time in welcoming the new year, unveiling a brand-new partnership with blockchain development company BayaniChain. Having built their shop on a philosophy to approach creativity with a spirit of play, O&W is one of the first agencies to venture into the metaverse.
“As Octopus&Whale, we are excited to dive into the OpenSea,” says O&W Founder and Chief Creative Joey Tiempo. “This year, we are setting out to create our own NFT brand – and BayaniChain is going to give us the support as the cryptocurrency pioneers in the country. We believe that by proactively learning about emerging tech and testing it out ourselves, we can share better insights to our clients who are interested in it.”
Since launching in early 2020, the whimsical minds at O&W have successfully combined innovative executions with relevant insights to craft effective, experiential campaigns for clients such as SM Supermalls, Nestlé, Concept Foods, and their most recent win, the Ad Standards Council.
The first NFT collection from Octopus&Whale will feature the 200 known species of Philippine shark, including the rare ones, and a portion of the proceeds will go towards research and conservation efforts for these sharks.
“While all clients want to try new tech, we always ask first: will this tech strengthen your strategy and serve your business?” challenges Joy Garcia, O&W Co-Founder and Chief Strategist. “To truly understand tech and offer it to brands, we also have to learn from partners who specialize in it.”
As the world enters the second year of an ongoing pandemic, and with more lockdowns potentially on the way, the need for digital solutions has become more crucial than ever. BayaniChain prides itself on its dedication to driving economic development for Filipinos through the adoption of digital assets [such as NFT’s].
According to BayaniChain CEO Gelo Wong, “This is our first time to partner with such a creative powerhouse, and we can’t wait to share what we’ve been working on with Filipinos everywhere.”
