Campaign Spotlight: Ogilvy Singapore’s Tale of Friendship and Adventure in a Teaser Film for Jewel Changi Airport

SINGAPORE — Witness the lush landscapes and exciting attractions of the Jewel Changi Airport through the eyes of its “first visitors” in a new brand film by Ogilvy Singapore.

To give the audience a sneak peak of the airport, its “first visitors” — a Pacific swallow and a lady bug— showcase its beauty in a short film about friendship and adventure. This world-class tourist destination is expected to open its doors to the public on April 17, 2019.

“The film brings to life the wondrous possibilities one can find in Jewel, where we welcome our first pair of visitors – a pacific swallow and a ladybird, set against Jewel’s magnificent backdrop. The brand film provides a sneak peek of Jewel and we look forward to creating wondrous moments for all our visitors when we open.” said Joyce Tan, Head of Corporate & Marketing Communications of Jewel Changi Airport Devt.

“We broke new ground with traditional real estate advertising when we introduced the “first visitors” at Jewel as two little creatures instead of people in the film. As the first brand film of Jewel, we wanted to evoke a sense of wonder and took a leaf out of the animated playbook to create characters mirroring Jewel’s wondrous nature,” shared Loo Yong Ping, Creative Director of Ogilvy Singapore.

The film was in production for a year, where every attraction was rendered from scratch made to be as realistic as possible. From the direction of the Pacific Swallow’s flight across the Canopy Bridge to the accuracy of plant species, the film exhibits attention to detail.

Here’s a sneak-peak of Jewel Changi Airport before the film goes on Facebook, Instagram, and YouTube:

Agency Credits

Project title: First Visitors

Creative Agency: Ogilvy Singapore

Co-Chief Creative Officer: Melvyn Lim

Creative Director: Loo Yong Ping

Managing Partner: Brenda Han

Executive Strategy Director: Iain Matthews

Account Management: Timothy Samuel Barrett, Vanessa Liew, Ng Shin Yi

Senior Art Director: Nico Tangara

Copywriter: Sie TzeJie

Agency Producers: James Brook Partridge, Tina Jodhi