MANILA, PHILIPPINES – Ogilvy’s campaign for the British confectionery Trebor puts the comic relief in everyday situations that makes us all uncomfortable; whether that gym buddy who gets a little too close in the locker room or that driver who occupies two parking spaces.
The campaign is a series of 10-seconder video that depicts everyday annoying encounters. Each campaign opens in an uncomfortable situation and a resentful narrator says, ‘Give me strength,’ as if a cue to the giant pack of Trebors that smashes the annoyance out of the screen. The six short films: ‘Catwalk,’ ‘Leg Spreader,’ ‘ Check Out,’ ‘Locker Room Shaver,’ ‘Plate’ and ‘Locker Room Towel’ all pokes humor with the British catchphrase and encourages calling out such instances.
“It’s exciting to have a fresh, bold campaign in the market, which plays on those moments where you need just that bit more strength to get through. We wanted to tell stories which would make our audience laugh and think of our brand in a different way,” commented Rafael Espesani, Senior Brand Manager, Refreshing & Relief Candy UK & Ireland at Mondelez.
Watch the campaign below:
CREDITS:
Director: Andy McLeod
Executive Creative Director: jules chalkley
Creative team: Dave Anderson
Creative team: ian brassett
Producer: Stu Bentham
Agency Producer: Katie Reynolds
Client Director: Katharine Easteal
Account Director: Hannah Gage & Lauren Timm
Account Executive: Isabella Letty
Post-Production Company: Big Buoy
VFX: Jim Allen
VFX Producer: Charlotte Shearsmith
CG: Smoke & Mirrors Amsterdam
Head of CG: Willie Torres of Lighting Look
Developer: Dimitar Kralev
Junior Compositor: Antonios Moisiadis
CG Producer: Lonneke Bertens
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