MANILA, PHILIPPINES – Where do Gen Z-ers and millennials go when they’re bored in the house, bored in the house, bored? They swipe away on TikTok for hours and hours – the perfect place for Oishi’s latest Spicy Oishi Prawn Crackers campaign.
@hothiponMaki-##HOTtawChallenge na! Just follow these hot moves! ##Ad
♬ HOTtaw – Spicy Oishi Prawn Crackers – Oishi PH
From hittin’ the whoa to #WipeItDown, TBWA\Santiago Manganda Puno studied the trends on the emerging platform to come up with the ideal influencer for the brand. Enter @hothipon – the dancing and thirst-trapping TikTok hottie. But he’s no ordinary influencer, he’s a shrimp-fluencer with a hunky body and an AR Filter prawn head.
@hothiponGulat kayo, ‘no? ##fyp ##foryourpage ##HotHipon♬ original sound – itsbeetlegeuse
@hothipon was introduced through the #HOTtawChallenge, the explosive dance craze that blew up on TikTok. Through his sleek moves, he got TikTokers grabbing their Spicy Oishi Prawn Crackers and busting out their hot moves.
@sanya_lopezCan’t get enough sa anghang-mazing ##HOTtawChallenge! Sarap kasi ng hot na hot na ##SpicyOishiPrawnCrackers! Ikaw, can you take the init?##OishiOWow♬ HOTtaw – Spicy Oishi Prawn Crackers – Oishi PH
If you think you can out-hot @hothipon, try his IG Filter now. Just search for Oishi Hot Hipon on IG Filter Effects Gallery or check out his IG account. Post your hipon selfie and tag him now!
Can’t get enough of @hothipon’s hotness? Follow him now!
Tiktok: @hothipon & Instagram: @hothipon
CREDITS
ECD: Melvin Mangada
CD: Cj de Silva-Ong
COPY: Theodore Pateña
ART: Kirby Jagape
Business Unit Director: Noelle Segundo
Account Director: Andrew Licaros
Producers: Sunny Lucero and Francis Bagnes
Production House: How’s Everything
Director: Gino Montalvo
Planners: RJ Paculan, Chino Testado and Kyna Marquez
Digital Producer: Eugene Valencia
AR Filter Developer: Teejay Jamlang
