LONDON, UK — Fruit cider brand Old Mout has launched its biggest campaign to date with long-term partner and leading organization in wildlife conservation and endangered species WWF. Together, they celebrate four years of partnership with the mission of becoming the most sustainable cider in the category.
The latest campaign, running on TV and social channels, is supported by an impressive out-of-home takeover at Waterloo station which shows Old Mout is the only choice when seeking a cider with an exotic flavour range and a taste for doing good.
The playful campaign, featuring the adventurous Kiwi, launches the new Strawberry & Apple flavour and adds to the Alcohol-Free range with a Pineapple & Raspberry flavour. The number one exotic flavour cider brand has also launched limited-edition WWF packs with 50p from each pack going to support the work of WWF. Not only will this raise awareness for the partnership but allow consumers to learn more about the work of WWF, allowing consumers to make a positive impact on their lifestyle choices.
To activate the campaign, Old Mout has partnered with creative agency St Luke’s developing bespoke creative to showcase the exotic flavour range demonstrating how Old Mout’s partnership with WWF is helping to protect habitats all over the world. The four-year-old partnership has already helped support the protection of 500,000 acres of natural habitat around the world.
Marketing Director at The HEINEKEN Company Rachel Holms, said, “2022 is shaping up to be a great year for Old Mout as we launch its biggest ever advertising campaign, which celebrates four years of a successful partnership with WWF and showcases two new flavours to the brand’s exotic range this year.”
Creative Partner at St Luke’s Julian Vizard said, “Old Mout’s Kiwi has got a lot to say! That’s why this little bird is on a mission to take over Waterloo Station. Letting everyone know about Old Mout’s exotic flavour range and WWF partnership.”
The OOH takeover is live at Waterloo until July 15 with the remainder of the campaign running until July 25.
CREDITS:
Client: Old Mout
Marketing Director: Rachel Holms, The HEINEKEN Company
Senior Brand Manager: Max Tweddle, HEINEKEN UK
Brand Manager: Tara Phillips Old Mout, The HEINEKEN Company
Creative Agency: St Luke’s
Creative Partner: Julian Vizard
Creative Team: Rhianna Travers & Leah Winson
Senior Strategist: Tara Ellis
Business Director: Lara Poole
Account Director: Lucy Yeates
Account Manager: Sam Everett
Creative Producer: Christine Sibthorp
Designer: Vanisha Mistry
Media Agency: Red Star
