INFINITI has assembled a host of Olympians and Ironmen taking part in their extreme sports to promote its Intelligent All-Wheel Drive (AWD) range of cars, in its latest campaign from TMW Unlimited.
The sportsmen and women include Emilie Morier, Maurice Clavel and Gordon Benson and the film shows them swimming in freezing alpine lakes, running across wind swept mountain tops and cycling down switch-backs to highlight the parallels between their dedication and INFINITI’s AWD technology. AWD allows drivers to safely react and adapt to changing road conditions.
The campaign breaks January 2019 and will run across European countries, including the UK, France, Germany and Poland. It comprises TV, press, OOH, VOD and social channels for the following three months. As well as a hero film that promotes the entire INFINITI range, cut down versions have been created for the Q30, QX30 and Q50 models.
Pierre Monchatre, Head of Marketing Department INFINITI Europe, said: “Our cutting edge Intelligent AWD technology allows drivers to go on adventures no matter what the conditions are outside, and this campaign shows sportsmen and women doing just that.”
Charlie Taylor, Account Director at TMW Unlimited added: “This range is for people who really want to stand out, so what better way to illustrate INFINITI’s Intelligent AWD technology throughout its range than with those who push themselves to their limits.”
CREDITS
Creative Director Mark Urey
Art Director Chris Micklefield
Copywriter Becks Wardell
Account Director Charlie Taylor
Campaign Manager Katie Collings
Influence Manager Rose Olander
Agency Producer Helen Jackson
Photographer Romain Bourven, PWL
Director/ Production Co Frederic Dano, PWL
Producer Anthony Sharpe, PWL
