GUAYAQUIL, ECUADOR – Thinking of how different this Christmas could be, Paradais DDB developed a campaign for De Prati that invites people to show their affection through the affective value of a gift.
The largest department store in Ecuador, in this very particular year, comes with its Christmas commercial that goes beyond the traditional greeting. The spot produced by Filmeikers and directed by Luján Islas brings us a story in which the value of a gift is portrayed, not because of its monetary value, but because a gift can show love, joy and make others feel part of the family.
The film tells the story of a dog who, feeling that she does not belong to the family, runs away from home in search of a new home. After touring the city and, after facing dangerous situations, he returns home.
CREDITS
Name: Gift
Client: De Prati
Responsible on behalf of the client: Tamara Espinosa, María José Muñoz
Account Executives: Moisés Acosta, María Fernanda Gómez
Head of Planning: Ricardo Medina
Strategic Planner: Solange Romo
Creative Chairman: Agustín Febres-Cordero
Creative Director: Andrés Monge
Copywriter: Carlos Luis Joniaux, Solange Romo, Andrés Monge
Art Director: Danitza Ycaza, Jonathan Aguiar, Adriana Peñafiel, Ivanna Rodríguez
Content Manager: Lissette Quezada
Digital Planner: Javier Loor
Production company: Filmeikers
Director: Luján Islas
Soundtrack: Cadáver Exquisito – Avión de Papel
