20";display:block;height:0;overflow:hidden}.clearfix:after{clear:both}.tie-container,#tie-wrapper{height:100%;min-height:650px}.tie-container{position:relative;overflow:hidden}#tie-wrapper{background:#fff;position:relative;z-index:108;height:100%;margin:0 auto}.container-wrapper{background:#fff;border:1px solid rgba(0,0,0,.1);border-radius:2px;padding:30px}.theme-header{background:#fff;position:relative;z-index:999}.theme-header:after{content:"";display:table;clear:both}.theme-header.has-shadow{box-shadow:rgba(0,0,0,.1) 0px 25px 20px -20px}#menu-components-wrap{display:flex;justify-content:space-between;width:100%;flex-wrap:wrap}.logo-row{position:relative}#logo{margin-top:40px;margin-bottom:40px;display:block;float:left}#logo img{vertical-align:middle}#logo a{display:inline-block}@media (max-width:991px){#theme-header.has-normal-width-logo #logo{margin:14px 0!important;text-align:left;line-height:1}#theme-header.has-normal-width-logo #logo img{width:auto;height:auto;max-width:190px}}@media (max-width:479px){#theme-header.has-normal-width-logo #logo img{max-width:160px;max-height:60px!important}}@media (max-width:991px){#theme-header.mobile-header-default:not(.header-layout-1) #logo{flex-grow:10}}.components{display:flex;align-items:center;justify-content:end}.components>li{position:relative}.components>li.social-icons-item{margin:0}.components>li>a{display:block;position:relative;width:30px;text-align:center;font-size:16px;white-space:nowrap}.components .search-bar form{width:auto;background:rgba(255,255,255,.1);line-height:36px;border-radius:50px;position:relative}.components #search-input{border:0;width:100%;background:0 0;padding:0 35px 0 20px;border-radius:0;font-size:inherit}.components #search-submit{position:absolute;right:0;top:0;width:40px;line-height:inherit;color:#777;background:0 0;font-size:15px;padding:0;border:none}@media (max-width:991px){.logo-container{border-width:0;display:flex;flex-flow:row nowrap;align-items:center;justify-content:space-between}}.mobile-header-components{display:none;z-index:10;height:30px;line-height:30px;flex-wrap:nowrap;flex:1 1 0%}.mobile-header-components .components{float:none;display:flex!important;justify-content:stretch}.mobile-header-components .components li.custom-menu-link{display:inline-block;float:none}.mobile-header-components .components li.custom-menu-link>a{width:20px;padding-bottom:15px}.mobile-header-components [class^=tie-icon-]{font-size:18px;width:20px;height:20px;vertical-align:middle}.mobile-header-components .tie-mobile-menu-icon{font-size:20px}.mobile-header-components .nav-icon{display:inline-block;width:20px;height:2px;background-color:var(--base-color);position:relative;top:-4px}.mobile-header-components .nav-icon:before,.mobile-header-components .nav-icon:after{position:absolute;right:0;background-color:var(--base-color);content:'';display:block;width:100%;height:100%;transform:translateZ(0);backface-visibility:hidden}.mobile-header-components .nav-icon:before{transform:translateY(-7px)}.mobile-header-components .nav-icon:after{transform:translateY(7px)}#mobile-header-components-area_1 .components li.custom-menu-link>a{margin-right:15px}#mobile-header-components-area_2 .components{flex-direction:row-reverse}#mobile-header-components-area_2 .components li.custom-menu-link>a{margin-left:15px}@media (max-width:991px){.logo-container:before,.logo-container:after{height:1px}#tie-body #mobile-container,.mobile-header-components{display:block}}.top-nav{background-color:#fff;position:relative;z-index:10;line-height:40px;border:1px solid rgba(0,0,0,.1);border-width:1px 0;color:var(--base-color);clear:both}.main-nav-below.top-nav-above .top-nav{border-top-width:0}.top-nav a:not(.button):not(:hover){color:var(--base-color)}.topbar-wrapper{display:flex;min-height:40px}.top-nav .tie-alignleft,.top-nav .tie-alignright{flex-grow:1;position:relative}.top-nav.has-breaking-news .tie-alignleft{flex:1 0 100px}.top-nav.has-breaking-news .tie-alignright{flex-grow:0;z-index:1}.topbar-today-date{float:left;padding-right:15px;flex-shrink:0}.top-nav-dark .top-nav{background-color:#2c2e32;color:#ccc}.top-nav-dark .top-nav *{border-color:rgba(255,255,255,.1)}.top-nav-dark .top-nav .breaking a{color:#ccc}.top-nav-dark .top-nav .components>li>a,.top-nav-dark .top-nav .components>li.social-icons-item .social-link:not(:hover) span{color:#ccc}@media (max-width:991px){.topbar-today-date,.theme-header .components{display:none}}.breaking{display:none}.main-nav-wrapper{position:relative;z-index:4}.main-nav{background-color:var(--main-nav-background);color:var(--main-nav-primary-color);position:relative;border:1px solid var(--main-nav-main-border-color);border-width:1px 0}.main-menu-wrapper{position:relative}@media (min-width:992px){#main-nav{z-index:9;line-height:60px}.main-nav-dark{--main-nav-background:#1f2024;--main-nav-secondry-background:rgba(0,0,0,.2);--main-nav-primary-color:var(--brand-color);--main-nav-contrast-primary-color:var(--bright-color);--main-nav-text-color:#fff;--main-nav-secondry-text-color:rgba(225,255,255,.5);--main-nav-main-border-color:rgba(255,255,255,.07);--main-nav-secondry-border-color:rgba(255,255,255,.04)}.main-nav-dark .main-nav{border-width:0}}@media (max-width:991px){#tie-wrapper header#theme-header{box-shadow:none;background:0 0!important}.logo-container{border-width:0;box-shadow:0 3px 7px 0 rgba(0,0,0,.1)}.logo-container{background-color:#fff}.header-layout-3 .main-nav-wrapper{display:none}.main-menu-wrapper .main-menu-wrap{width:100%}}.magazine2 .container-wrapper{border-width:0;padding:0;background-color:transparent;opacity:.99}.magazine2 .share-buttons-top{padding-right:0;padding-left:0}.main-nav-dark .main-nav input{color:#ccc}textarea,input{border:1px solid rgba(0,0,0,.1);color:var(--base-color);font-size:13px;outline:none;padding:10px 12px;line-height:23px;border-radius:2px;max-width:100%;background-color:transparent}textarea,input:not([type=checkbox]):not([type=radio]){appearance:none;outline:none}textarea{width:100%}@media (max-width:767px){input:not([type=submit]),textarea{font-size:16px!important}}.button,[type=submit]{width:auto;position:relative;background-color:var(--tie-buttons-color,var(--brand-color));color:var(--tie-buttons-text,var(--bright-color));border-radius:var(--tie-buttons-radius,2px);border:var(--tie-buttons-border-width,0) solid var(--tie-buttons-border-color,var(--brand-color));padding:10px 25px;margin:0;font-weight:600;font-size:14px;display:inline-block;text-align:center;line-height:21px;text-decoration:none;vertical-align:middle;appearance:none}.post-thumb{position:relative;height:100%;display:block;backface-visibility:hidden;transform:rotate(0)}.post-thumb img{width:100%;display:block}.post-meta{margin:10px 0 8px;font-size:12px;overflow:hidden}.post-meta,.post-meta a:not(:hover){color:#666}.post-meta .meta-item{margin-right:8px;display:inline-block}.post-meta .meta-item.tie-icon:before{padding-right:3px}.post-meta .meta-item.date:before{content:"\f017"}.post-meta .meta-item.meta-comment:before{content:"\f086"}.post-meta .tie-alignright .meta-item:last-child{margin:0!important}@media (max-width:767px){.entry-header .post-meta>span,.entry-header .post-meta>div,.main-content .post-meta>span,.main-content .post-meta>div{float:left}}.warm{color:#f47512}.post-cat-wrap{position:relative;z-index:3;margin-bottom:5px;font-weight:400;font-family:inherit!important;line-height:0;display:block}.post-cat{display:inline-block;background:var(--brand-color);color:var(--bright-color);padding:0 11px;font-size:13px;line-height:2em;margin-right:4px;position:relative;white-space:nowrap;word-wrap:normal;letter-spacing:0;border-radius:4px}.post-cat:first-child:last-child{margin:0}#breadcrumb{margin:50px 0 0}#breadcrumb,#breadcrumb a:not(:hover){color:#666}#breadcrumb .delimiter{margin:0 3px;font-style:normal}.entry-header-outer #breadcrumb{margin:0 0 20px;padding:0}@media (max-width:767px){.single-post #breadcrumb .current,.single-post #breadcrumb em:last-of-type{display:none}}.social-icons-item{float:right;margin-left:6px;position:relative}.social-icons-item .social-link span{color:var(--base-color);line-height:unset}.social-icons-widget .social-icons-item .social-link{width:24px;height:24px;line-height:24px;padding:0;display:block;text-align:center;border-radius:2px}.top-nav .components>li.social-icons-item .social-link:not(:hover) span{color:var(--base-color)}.social-icons-item .facebook-social-icon{background-color:#4080ff!important}.social-icons-item .facebook-social-icon span{color:#4080ff}.social-icons-item .twitter-social-icon{background-color:#000!important}.social-icons-item .twitter-social-icon span{color:#000}.social-icons-item .linkedin-social-icon{background-color:#238cc8!important}.social-icons-item .linkedin-social-icon span{color:#238cc8}.social-icons-item .instagram-social-icon{background-color:#c13584!important}.social-icons-item .instagram-social-icon span{color:#c13584}.social-icons-item .youtube-social-icon{background-color:#ef4e41!important}.social-icons-item .youtube-social-icon span{color:#ef4e41}ul:not(.solid-social-icons) .social-icons-item a:not(:hover){background-color:transparent!important}.solid-social-icons .social-link{background-color:var(--base-color)}.dark-skin .solid-social-icons .social-link{background-color:#27292d;border-color:#27292d}.solid-social-icons .social-link span{color:#fff!important}.entry-header{padding:30px 30px 0;margin-bottom:20px}@media (max-width:991px){.entry-header{padding:20px 20px 0}}@media (max-width:767px){.container-wrapper{padding:20px 15px}}.block-head-8 .the-global-title{position:relative;font-size:15px;margin-bottom:20px;padding-left:20px;min-height:0}.block-head-8 .the-global-title:before{content:"";background:var(--brand-color);height:1em;width:10px;position:absolute;top:50%;transform:translateY(-50%);left:0}.side-aside{position:fixed;top:0;z-index:111;visibility:hidden;width:350px;max-width:100%;height:100%;background:#fff;background-repeat:no-repeat;background-position:center top;background-size:cover;overflow-y:auto}@media (min-width:992px){.side-aside{right:0;transform:translate(350px,0)}.side-aside:not(.slide-sidebar-desktop){display:none}}.dark-skin{--lazyload-loading-color:#161717}.dark-skin{background-color:var(--tie-dark-skin-bg-main,#1f2024);color:#fff}.dark-skin input:not([type=submit]){color:#ccc}.dark-skin a:not(:hover){color:#fff}.dark-skin input:not([type=submit]){border-color:rgba(255,255,255,.1)}.widget-title{position:relative}.widget-title .the-subtitle{font-size:15px;min-height:15px}.widget-title-icon{position:absolute;right:0;top:1px;color:#b9bec3;font-size:15px}.widget-title-icon:before{content:"\f08d"}.post-widget-body{padding-left:125px}.post-widget-body .post-title{font-size:14px;line-height:1.4;margin-bottom:5px}.post-widget-thumbnail{float:left;margin-right:15px;position:relative}.post-widget-thumbnail img.tie-small-image{width:110px}.widget li{padding:6px 0}.widget li:first-child{padding-top:0}.widget li:last-child{padding-bottom:0;border-bottom:0}.widget li:after{clear:both;display:table;content:""}.widget .post-meta{margin:2px 0 0;font-size:11px;line-height:17px}form.search-form{overflow:auto;position:relative;width:100%;margin-top:10px}.search-field{float:left;width:73%;padding:8px 15px}.search-submit[type=submit]{float:right;padding:10px 5px;margin-left:2%;width:25%}.login-widget .widget-title-icon:before{content:"\f023"}.login-widget form input[type=text],.login-widget form input[type=password]{width:100%;float:none;margin-bottom:15px}.login-widget .pass-container{position:relative}.login-widget .pass-container input[type=password]{padding-right:70px}.login-widget .forget-text{position:absolute;right:15px;line-height:45px;top:0;font-size:12px}.login-widget .forget-text:not(:hover){color:#666}.login-widget .rememberme{display:block;margin-bottom:15px}li.widget-post-list{padding:7px 0;position:relative}.social-icons-widget ul{margin:0 -3px}.social-icons-widget .social-icons-item{float:left;margin:3px;border-bottom:0;padding:0}.social-icons-widget .social-icons-item .social-link{width:40px;height:40px;line-height:40px;font-size:18px}@media (max-width:479px){.social-icons-widget .social-icons-item{float:none;display:inline-block}}@media (min-width:992px){.theme-header .logo-row>div{height:auto!important}.header-layout-3 .stream-item-top-wrapper{float:right}}.breaking{float:left;width:100%;display:block!important}.breaking-title{padding:0 10px;display:block;float:left;color:#fff;font-size:12px;position:relative}.breaking-title span{position:relative;z-index:1}.breaking-title span.breaking-icon{display:none}@media (max-width:600px){.breaking-title span.breaking-icon{display:inline-block}.breaking-title .breaking-title-text{display:none}}.breaking-title:before{content:"";background:#f05555;width:100%;height:100%;position:absolute;left:0;top:0;z-index:0}.breaking-news{display:none}#mobile-container{display:none;padding:10px 30px 30px}#mobile-menu{margin-bottom:20px;position:relative;padding-top:15px}#mobile-social-icons{margin-bottom:15px}#mobile-social-icons ul{text-align:center;overflow:hidden}#mobile-social-icons ul .social-icons-item{float:none;display:inline-block}#mobile-social-icons .social-icons-item{margin:0}#mobile-social-icons .social-icons-item .social-link{background:0 0;border:none}#mobile-search .search-form{overflow:hidden;position:relative}#mobile-search .search-form:after{position:absolute;content:"\f002";font-family:'tiefonticon';top:4px;right:10px;line-height:30px;width:30px;font-size:16px;border-radius:50%;text-align:center;color:#fff}#mobile-search .search-field{background-color:rgba(0,0,0,.05);border-color:rgba(255,255,255,.1);color:#fff;width:100%;border-radius:50px;padding:7px 45px 7px 20px}#mobile-search .search-submit{background:0 0;font-size:0;width:35px;height:38px;position:absolute;top:0;right:5px;z-index:1}#mobile-search input::-webkit-input-placeholder{color:rgba(255,255,255,.6)}#mobile-search input::-moz-placeholder{color:rgba(255,255,255,.6)}#mobile-search input:-moz-placeholder{color:rgba(255,255,255,.6)}#mobile-search input:-ms-input-placeholder{color:rgba(255,255,255,.6)}#tie-wrapper:after{position:absolute;z-index:1000;top:-10%;left:-50%;width:0;height:0;background:rgba(0,0,0,.2);content:'';opacity:0}@media (max-width:991px){.side-aside.appear-from-left{left:0;transform:translate(-100%,0)}.side-aside.is-fullwidth{width:100%}}.is-desktop .side-aside .has-custom-scroll{padding:50px 0 0}.side-aside:after{position:absolute;top:0;left:0;width:100%;height:100%;background:rgba(0,0,0,.2);content:'';opacity:1}a.remove{position:absolute;top:0;right:0;display:block;speak:never;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;width:20px;height:20px;display:block;line-height:20px;text-align:center;font-size:15px}a.remove:before{content:"\e117";font-family:'tiefonticon';color:#e74c3c}a.remove.big-btn{width:25px;height:25px;line-height:25px;font-size:22px}a.remove.light-btn:not(:hover):before{color:#fff}.side-aside a.remove{z-index:1;top:15px;left:50%;right:auto;transform:translateX(-50%)}.side-aside a.remove:not(:hover):before{color:#111}.side-aside.dark-skin a.remove:not(:hover):before{color:#fff}.tie-popup a.remove{transform:scale(.2);opacity:0;top:15px;right:15px;z-index:1}.theiaStickySidebar:after{content:"";display:table;clear:both}.side-aside,.has-custom-scroll{overflow-x:hidden;scrollbar-width:thin}.side-aside::-webkit-scrollbar,.has-custom-scroll::-webkit-scrollbar{width:5px}.side-aside::-webkit-scrollbar-track,.has-custom-scroll::-webkit-scrollbar-track{background:0 0}.side-aside::-webkit-scrollbar-thumb,.has-custom-scroll::-webkit-scrollbar-thumb{border-radius:20px;background:rgba(0,0,0,.2)}.dark-skin .has-custom-scroll::-webkit-scrollbar-thumb{background:#000}.tie-popup{position:fixed;z-index:99999;left:0;top:0;height:100%;width:100%;background-color:rgba(0,0,0,.5);display:none;perspective:600px}.tie-popup-container{position:relative;z-index:100;width:90%;max-width:420px;margin:10em auto 0;border-radius:2px;box-shadow:0 0 20px rgba(0,0,0,.2);will-change:transform,opacity;transform:scale(.5);opacity:0}.tie-popup-container .login-submit{padding-top:15px;padding-bottom:15px}.tie-popup-container .container-wrapper{padding:60px;background-color:#fff!important;border-radius:5px}@media (max-width:479px){.tie-popup-container .container-wrapper{padding:30px}}.pop-up-live-search{will-change:transform,opacity;transform:scale(.7);opacity:0}.tie-popup-search-wrap::-webkit-input-placeholder{color:#fff}.tie-popup-search-wrap::-moz-placeholder{color:#fff}.tie-popup-search-wrap:-moz-placeholder{color:#fff}.tie-popup-search-wrap:-ms-input-placeholder{color:#fff}.tie-popup-search-wrap form{position:relative;height:80px;margin-bottom:20px}.popup-search-wrap-inner{position:relative;padding:80px 15px 0;margin:0 auto;max-width:800px}input.tie-popup-search-input{width:100%;height:80px;line-height:80px;background:rgba(0,0,0,.7)!important;font-weight:500;font-size:22px;border:0;padding-right:80px;padding-left:30px;color:#fff;border-radius:5px}button.tie-popup-search-submit{font-size:28px;color:#666;position:absolute;right:5px;top:15px;background:0 0!important}#tie-popup-search-mobile .popup-search-wrap-inner{padding-top:50px}#tie-popup-search-mobile input.tie-popup-search-input{height:50px;line-height:1;padding-left:20px;padding-right:50px}#tie-popup-search-mobile button.tie-popup-search-submit{font-size:16px;top:9px;right:0}.tie-icon-line:before{content:"\e906"}.tie-icon-messenger:before{content:"\f39f"}.tie-icon-facebook:before{content:"\f09a"}.tie-icon-search:before{content:"\f002"}.tie-icon-author:before{content:"\f007"}.tie-icon-home:before{content:"\f015"}.tie-icon-tags:before{content:"\f02c"}.tie-icon-bookmark:before{content:"\f02e"}.tie-icon-print:before{content:"\f02f"}.tie-icon-random:before{content:"\f074"}.tie-icon-phone:before{content:"\f095"}.tie-icon-twitter:before{content:"\e90f"}.tie-icon-envelope:before{content:"\f0e0"}.tie-icon-linkedin:before{content:"\f0e1"}.tie-icon-bolt:before{content:"\f0e7"}.tie-icon-youtube:before{content:"\f16a"}.tie-icon-instagram:before{content:"\f16d"}.tie-icon-skype:before{content:"\f17e"}.tie-icon-reddit:before{content:"\f1a1"}.tie-icon-share:before{content:"\f1e0"}.tie-icon-whatsapp:before{content:"\f232"}.tie-icon-fire:before{content:"\e900"}.entry-header{font-size:45px;line-height:1.2}@media (max-width:767px){.entry-header{font-size:28px}}.entry-header .entry-title{margin-bottom:15px}@media (max-width:767px){.entry-header .entry-title{font-size:28px}}.entry-header .post-cat{margin-bottom:6px}.entry-header .post-meta{overflow:inherit;font-size:12px;margin-top:5px;margin-bottom:0;line-height:24px}.entry-header .post-meta .meta-item{margin-right:12px}.entry-header .post-meta,.entry-header .post-meta a:not(:hover){color:#333}.entry-header .post-meta .meta-author{margin:0}.entry-header .post-meta .meta-author a{font-weight:600}.entry-header .post-meta .author-meta+.date:before{content:"22";color:#ccc;margin:0 3px 0 5px;display:inline-block}.entry-header .post-meta .tie-alignright{display:inline}@media (max-width:767px){.entry-header .post-meta{margin-bottom:-8px}.entry-header .post-meta .tie-alignright{float:none}.entry-header .post-meta .meta-item,.entry-header .post-meta .tie-alignright .meta-item:last-child{margin-bottom:8px!important}.entry-header .post-meta>span,.entry-header .post-meta>div{float:initial!important}.entry-header .post-meta .meta-author a{font-weight:400}.entry-header .meta-author-avatar img{width:20px;height:20px}}.meta-author-avatar img{width:30px;height:30px;margin-right:3px;margin-top:-5px;vertical-align:middle;border-radius:50%}.fullwidth-entry-title{background-color:transparent;margin:30px 0 0;padding:30px 0;border:none;box-shadow:none!important}@media (max-width:991px){.fullwidth-entry-title{margin-top:15px;margin-bottom:15px}}.post-layout-7 .fullwidth-entry-title{text-align:center;margin:30px 0;padding:0}@media (max-width:991px){.post-layout-7 .fullwidth-entry-title{margin:15px 0}}.post-layout-7 .entry-header{padding:0;margin-bottom:0}.post-layout-7 .featured-area{margin-top:-1px}@media (max-width:767px){.post-layout-7 .fullwidth-featured-area-wrapper{padding:0}}.fullwidth-entry-title .tie-alignright{float:none}.featured-area{position:relative;margin-bottom:30px;line-height:1}@media (max-width:767px){.featured-area{margin-bottom:20px}}.post-layout-7 .featured-area{margin-bottom:0}.featured-area img{width:100%}.single-featured-image{position:relative;margin:0;line-height:0}.entry a{color:var(--brand-color)}@media (max-width:767px){.fullwidth-entry-title{padding:20px 15px}}.post-bottom-meta-title{float:left;padding:0 6px;margin:5px 5px 0 0;background:#2c2f34;border:1px solid rgba(0,0,0,.1);border-radius:2px}.post-bottom-meta-title{color:#fff}.post-tags-modern .post-bottom-meta-title{display:none}.share-buttons{padding:18px 28px;line-height:0}@media (max-width:767px){.share-buttons{padding:15px}}@media (min-width:768px){.share-buttons-top{padding-bottom:0}}.share-links a{color:#fff}.share-links{overflow:hidden;position:relative}.share-links .share-btn-icon{font-size:15px}.share-links a{display:inline-block;margin:2px;height:40px;overflow:hidden;position:relative;border-radius:2px;width:40px}.share-links a,.share-links a:before{background-color:#444}.share-links a.large-share-button{width:auto}.share-links a .share-btn-icon{width:40px;height:40px;float:left;display:block;text-align:center;line-height:40px}.share-links a .social-text{border:0 solid rgba(255,255,255,.3);border-left-width:1px;padding-left:15px;height:20px;float:left;margin-top:10px;padding-right:25px;font-size:12px;line-height:20px;font-family:"open sans",sans-serif}.share-title{padding-right:15px;display:inline-block;float:left;line-height:40px;font-size:12px;margin:2px 0}.share-title .tie-icon-share{margin-right:5px;font-size:14px}.icons-text .share-title{line-height:30px}.icons-text .large-share-button{height:30px}.icons-text .large-share-button .social-text{padding-left:6px;padding-right:8px;height:20px;margin-top:5px;line-height:20px;font-size:10px}.icons-text .large-share-button .share-btn-icon{width:30px;height:30px;line-height:30px}.share-links a.facebook-share-btn,.share-links a.facebook-share-btn:before{background:#4080ff}.share-links a.twitter-share-btn,.share-links a.twitter-share-btn:before{background:#000}.share-links a.linkedin-share-btn,.share-links a.linkedin-share-btn:before{background:#238cc8}.share-links a.reddit-share-btn,.share-links a.reddit-share-btn:before{background:#ff4500}.share-links a.skype-share-btn,.share-links a.skype-share-btn:before{background:#00aff0}.share-links a.whatsapp-share-btn,.share-links a.whatsapp-share-btn:before{background:#43d854}.share-links a.line-share-btn,.share-links a.line-share-btn:before{background:#00c300}.share-links a.line-share-btn .tie-icon-line:before{margin:0 -1px}.share-links a.messenger-share-btn,.share-links a.messenger-share-btn:before{background:#0078ff}.share-links a.viber-share-btn,.share-links a.viber-share-btn:before{background:#773ead}.share-links a.email-share-btn,.share-links a.email-share-btn:before{background:#333}@media (max-width:767px){.social-text{display:none}}@media (max-width:479px){.share-title{display:none}}@media (min-width:768px){a.line-share-btn,a.whatsapp-share-btn,a.viber-share-btn{display:none!important}}@media (min-width:768px){a.messenger-mob-share-btn{display:none!important}}@media (max-width:767px){a.messenger-desktop-share-btn{display:none!important}}#related-posts .related-item{position:relative;float:left;width:33.333%;padding:0 15px;margin-bottom:20px}@media (max-width:767px){#related-posts .related-item{padding:0 8px}}#related-posts .related-item .post-thumb{margin-bottom:10px}#related-posts .related-item .post-title{font-size:14px;line-height:19px}#related-posts .related-item .post-meta{margin:4px 0 0}.has-sidebar .site-content #related-posts .related-item:nth-child(3n+1){clear:both}@media (max-width:767px){#related-posts .related-item{width:50%!important;clear:none!important}}#related-posts.has-extra-post .related-item:last-child{clear:none!important;display:none}@media only screen and (min-width:320px) and (max-width:767px){#related-posts.has-extra-post .related-item:last-child{display:block}}#cancel-comment-reply-link{float:right;line-height:18px}#reading-position-indicator{display:block;height:5px;position:fixed;bottom:0;left:0;background:var(--brand-color);box-shadow:0 0 10px rgba(0,136,255,.7);width:0;z-index:9999;max-width:100%}#check-also-box{position:fixed;background-color:#fff;z-index:999;bottom:15px;right:-1px;transform:translatex(100%);width:340px;padding:30px;border:1px solid rgba(0,0,0,.1);border-radius:2px;border-top-right-radius:0;border-bottom-right-radius:0}@media (max-width:991px){#check-also-box{display:none}}#post-extra-info{display:none}:root:root{--brand-color:#e84641;--dark-brand-color:#b6140f;--bright-color:#fff;--base-color:#2c2f34}#reading-position-indicator{box-shadow:0 0 10px rgba(232,70,65,.7)}:root:root{--brand-color:#e84641;--dark-brand-color:#b6140f;--bright-color:#fff;--base-color:#2c2f34}#reading-position-indicator{box-shadow:0 0 10px rgba(232,70,65,.7)}#top-nav{background-color:#25282b}#top-nav *{border-color:rgba(#fff,.08)}#top-nav a:not(:hover),#top-nav .components>li .social-link:not(:hover) span{color:#fff}#top-nav{--tie-buttons-color:#34495e;--tie-buttons-border-color:#34495e;--tie-buttons-text:#fff;--tie-buttons-hover-color:#162b40}#top-nav{color:#aaa}#main-nav{background-color:#e84641}#main-nav{border-width:0}#theme-header #main-nav:not(.fixed-nav){bottom:0}#theme-header:not(.main-nav-boxed) #main-nav{border-right:0 none!important;border-left:0 none!important;border-top:0 none!important}#theme-header:not(.main-nav-boxed) #main-nav{border-right:0 none!important;border-left:0 none!important;border-bottom:0 none!important}.main-nav{--main-nav-primary-color:#34495e;--tie-buttons-color:#34495e;--tie-buttons-border-color:#34495e;--tie-buttons-text:#fff;--tie-buttons-hover-color:#162b40}#main-nav,#main-nav input,#main-nav #search-submit{color:#e8e8e8}#main-nav input::-moz-placeholder{color:#e8e8e8}#main-nav input:-moz-placeholder{color:#e8e8e8}#main-nav input:-ms-input-placeholder{color:#e8e8e8}#main-nav input::-webkit-input-placeholder{color:#e8e8e8}.entry-header{display:block!important}.screen-reader-text{clip:rect(1px,1px,1px,1px);word-wrap:normal!important;border:0;clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;overflow-wrap:normal!important;padding:0;position:absolute!important;width:1px}:root{--swiper-theme-color:#007aff}.jp-carousel-overlay .swiper-container{margin-left:auto;margin-right:auto;position:relative;overflow:hidden;list-style:none;padding:0;z-index:1}.jp-carousel-overlay .swiper-wrapper{position:relative;width:100%;height:100%;z-index:1;display:flex;box-sizing:content-box}.jp-carousel-overlay .swiper-wrapper{transform:translate3d(0px,0,0)}:root{--swiper-navigation-size:44px}.jp-carousel-overlay .swiper-button-prev,.jp-carousel-overlay .swiper-button-next{position:absolute;top:50%;width:calc(var(--swiper-navigation-size)/44*27);height:var(--swiper-navigation-size);margin-top:calc(0px - (var(--swiper-navigation-size)/2));z-index:10;display:flex;align-items:center;justify-content:center;color:var(--swiper-navigation-color,var(--swiper-theme-color))}.jp-carousel-overlay .swiper-button-prev:after,.jp-carousel-overlay .swiper-button-next:after{font-family:swiper-icons;font-size:var(--swiper-navigation-size);text-transform:none!important;letter-spacing:0;text-transform:none;font-variant:initial;line-height:1}.jp-carousel-overlay .swiper-button-prev{left:10px;right:auto}.jp-carousel-overlay .swiper-button-prev:after{content:'prev'}.jp-carousel-overlay .swiper-button-next{right:10px;left:auto}.jp-carousel-overlay .swiper-button-next:after{content:'next'}.jp-carousel-overlay .swiper-pagination{position:absolute;text-align:center;transform:translate3d(0,0,0);z-index:10}:root{--jp-carousel-primary-color:#fff;--jp-carousel-primary-subtle-color:#999;--jp-carousel-bg-color:#000;--jp-carousel-bg-faded-color:#222;--jp-carousel-border-color:#3a3a3a}.jp-carousel-overlay .swiper-button-prev,.jp-carousel-overlay .swiper-button-next{background-image:none}.jp-carousel-wrap *{line-height:inherit}.jp-carousel-wrap.swiper-container{height:auto;width:100vw}.jp-carousel-overlay .swiper-button-prev,.jp-carousel-overlay .swiper-button-next{opacity:.5;height:initial;width:initial;padding:20px 40px;background-image:none}.jp-carousel-overlay .swiper-button-next:after,.jp-carousel-overlay .swiper-button-prev:after{content:none}.jp-carousel-overlay .swiper-button-prev svg,.jp-carousel-overlay .swiper-button-next svg{height:30px;width:28px;background:var(--jp-carousel-bg-color);border-radius:4px}.jp-carousel-overlay{font-family:'Helvetica Neue',sans-serif!important;z-index:2147483647;overflow-x:hidden;overflow-y:auto;direction:ltr;position:fixed;top:0;right:0;bottom:0;left:0;background:var(--jp-carousel-bg-color)}.jp-carousel-overlay *{box-sizing:border-box}.jp-carousel-overlay h2:before,.jp-carousel-overlay h3:before{content:none;display:none}.jp-carousel-overlay .swiper-container .swiper-button-prev{left:0;right:auto}.jp-carousel-overlay .swiper-container .swiper-button-next{right:0;left:auto}.jp-carousel-container{display:grid;grid-template-rows:1fr 64px;height:100%}.jp-carousel-info{display:flex;flex-direction:column;text-align:left!important;-webkit-font-smoothing:subpixel-antialiased!important;z-index:100;background-color:var(--jp-carousel-bg-color);opacity:1}.jp-carousel-info-footer{position:relative;background-color:var(--jp-carousel-bg-color);height:64px;display:flex;align-items:center;justify-content:space-between;width:100vw}.jp-carousel-info-extra{display:none;background-color:var(--jp-carousel-bg-color);padding:35px;width:100vw;border-top:1px solid var(--jp-carousel-bg-faded-color)}.jp-carousel-title-and-caption{margin-bottom:15px}.jp-carousel-photo-info{left:0!important;width:100%!important}.jp-carousel-comments-wrapper{padding:0;width:100%!important;display:none}.jp-carousel-close-hint{letter-spacing:0!important;position:fixed;top:20px;right:30px;padding:10px;text-align:right;width:45px;height:45px;z-index:15;color:var(--jp-carousel-primary-color)}.jp-carousel-close-hint svg{padding:3px 2px;background:var(--jp-carousel-bg-color);border-radius:4px}.jp-carousel-pagination-container{flex:1;margin:0 15px 0 35px}.jp-swiper-pagination,.jp-carousel-pagination{color:var(--jp-carousel-primary-color);font-size:15px;font-weight:400;white-space:nowrap;display:none;position:static!important}.jp-carousel-pagination-container .swiper-pagination{text-align:left;line-height:8px}.jp-carousel-pagination{padding-left:5px}.jp-carousel-info-footer .jp-carousel-photo-title-container{flex-basis:50vw;flex:4;justify-content:center;overflow:hidden;margin:0}.jp-carousel-photo-title,.jp-carousel-photo-caption{background:0 0!important;border:none!important;display:inline-block;font:normal 20px/1.3em 'Helvetica Neue',sans-serif;line-height:normal;letter-spacing:0!important;margin:0 0 10px;padding:0;overflow:hidden;text-shadow:none!important;text-transform:none!important;color:var(--jp-carousel-primary-color)}.jp-carousel-info-footer .jp-carousel-photo-caption{text-align:center;font-size:15px;white-space:nowrap;color:var(--jp-carousel-primary-subtle-color);margin:0;text-overflow:ellipsis}.jp-carousel-photo-title{font-size:32px;margin-bottom:2px}.jp-carousel-photo-description{color:var(--jp-carousel-primary-subtle-color);font-size:16px;margin:25px 0;width:100%}.jp-carousel-photo-description{overflow:hidden;overflow-wrap:break-word}.jp-carousel-caption{font-size:14px;font-weight:400;margin:0}.jp-carousel-image-meta{color:var(--jp-carousel-primary-color);font-size:13px;font:12px/1.4 'Helvetica Neue',sans-serif!important;width:100%;display:none}.jp-carousel-image-meta ul{margin:0!important;padding:0!important;list-style:none!important}a.jp-carousel-image-download{display:inline-block;clear:both;color:var(--jp-carousel-primary-subtle-color);line-height:1;font-weight:400;font-size:14px;text-decoration:none}a.jp-carousel-image-download svg{display:inline-block;vertical-align:middle;margin:0 3px;padding-bottom:2px}.jp-carousel-comments{font:15px/1.7 'Helvetica Neue',sans-serif!important;font-weight:400;background:none transparent;width:100%;bottom:10px;margin-top:20px}#jp-carousel-comment-form{margin:0 0 10px!important;width:100%}textarea#jp-carousel-comment-form-comment-field{background:var(--jp-carousel-bg-faded-color);border:1px solid var(--jp-carousel-border-color);color:var(--jp-carousel-primary-subtle-color);font:16px/1.4 'Helvetica Neue',sans-serif!important;width:100%;padding:10px 10px 5px;margin:0;float:none;height:147px;-webkit-box-shadow:inset 2px 2px 2px rgba(0,0,0,.1);box-shadow:inset 2px 2px 2px rgba(0,0,0,.1);-moz-border-radius:3px;-webkit-border-radius:3px;border-radius:3px;overflow:hidden;-webkit-box-sizing:border-box;-moz-box-sizing:border-box;box-sizing:border-box}textarea#jp-carousel-comment-form-comment-field::-webkit-input-placeholder{color:#555}#jp-carousel-loading-overlay{display:none;position:fixed;top:0;bottom:0;left:0;right:0}#jp-carousel-loading-wrapper{display:flex;align-items:center;justify-content:center;height:100vh;width:100vw}#jp-carousel-library-loading,#jp-carousel-library-loading:after{border-radius:50%;width:40px;height:40px}#jp-carousel-library-loading{float:left;margin:22px 0 0 10px;font-size:10px;position:relative;text-indent:-9999em;border-top:8px solid rgba(255,255,255,.2);border-right:8px solid rgba(255,255,255,.2);border-bottom:8px solid rgba(255,255,255,.2);border-left:8px solid var(--jp-carousel-primary-color);-webkit-transform:translateZ(0);-ms-transform:translateZ(0);transform:translateZ(0);-webkit-animation:load8 1.1s infinite linear;animation:load8 1.1s infinite linear}#jp-carousel-comment-form-spinner,#jp-carousel-comment-form-spinner:after{border-radius:50%;width:20px;height:20px}#jp-carousel-comment-form-spinner{display:none;float:left;margin:22px 0 0 10px;font-size:10px;position:absolute;text-indent:-9999em;border-top:4px solid rgba(255,255,255,.2);border-right:4px solid rgba(255,255,255,.2);border-bottom:4px solid rgba(255,255,255,.2);border-left:4px solid var(--jp-carousel-primary-color);-webkit-transform:translateZ(0);-ms-transform:translateZ(0);transform:translateZ(0);-webkit-animation:load8 1.1s infinite linear;animation:load8 1.1s infinite linear;margin:0 auto;top:calc(50% - 15px);left:0;bottom:0;right:0}@-webkit-keyframes load8{0%{-webkit-transform:rotate(0deg);transform:rotate(0deg)}100%{-webkit-transform:rotate(360deg);transform:rotate(360deg)}}@keyframes load8{0%{-webkit-transform:rotate(0deg);transform:rotate(0deg)}100%{-webkit-transform:rotate(360deg);transform:rotate(360deg)}}.jp-carousel-info-content-wrapper{max-width:800px;margin:auto}#jp-carousel-comment-form-submit-and-info-wrapper{display:none;overflow:hidden;width:100%}#jp-carousel-comment-form-commenting-as input{background:var(--jp-carousel-bg-color);border:1px solid var(--jp-carousel-border-color);color:var(--jp-carousel-primary-subtle-color);font:16px/1.4 'Helvetica Neue',sans-serif!important;padding:10px;float:left;-webkit-box-shadow:inset 2px 2px 2px rgba(0,0,0,.2);box-shadow:inset 2px 2px 2px rgba(0,0,0,.2);-moz-border-radius:2px;-webkit-border-radius:2px;border-radius:2px;width:285px}#jp-carousel-comment-form-commenting-as fieldset{float:left;border:none;margin:20px 0 0;padding:0;clear:both}#jp-carousel-comment-form-commenting-as label{font:400 13px/1.7 'Helvetica Neue',sans-serif!important;margin:0 20px 3px 0;float:left;width:100px}#jp-carousel-comment-form-button-submit{margin-top:20px;margin-left:auto;display:block;border:solid 1px var(--jp-carousel-primary-color);background:var(--jp-carousel-bg-color);border-radius:3px;padding:8px 16px;font-size:14px;color:var(--jp-carousel-primary-color)}#jp-carousel-comment-form-container{margin-bottom:15px;width:100%;margin-top:20px;color:var(--jp-carousel-primary-subtle-color);position:relative;overflow:hidden}#jp-carousel-comment-post-results{display:none;overflow:auto;width:100%}#jp-carousel-comments-loading{font:400 15px/1.7 'Helvetica Neue',sans-serif!important;display:none;color:var(--jp-carousel-primary-subtle-color);text-align:left;margin-bottom:20px;width:100%;bottom:10px;margin-top:20px}.jp-carousel-photo-icons-container{flex:1;display:block;text-align:right;margin:0 20px 0 30px;white-space:nowrap}.jp-carousel-icon-btn{padding:16px;text-decoration:none;border:none;background:0 0;display:inline-block;height:64px}.jp-carousel-icon{border:none;display:inline-block;line-height:0;font-weight:400;font-style:normal;border-radius:4px;width:31px;padding:4px 3px 3px}.jp-carousel-icon svg{display:inline-block}.jp-carousel-overlay rect{fill:var(--jp-carousel-primary-color)}.jp-carousel-icon .jp-carousel-has-comments-indicator{display:none;font-size:12px;vertical-align:top;margin-left:-16px;line-height:1;padding:2px 4px;border-radius:4px;background:var(--jp-carousel-primary-color);color:var(--jp-carousel-bg-color);font-weight:400;font-family:'Helvetica Neue',sans-serif!important;position:relative}@media only screen and (max-width:760px){.jp-carousel-overlay .swiper-container .swiper-button-next,.jp-carousel-overlay .swiper-container .swiper-button-prev{display:none!important}.jp-carousel-image-meta{float:none!important;width:100%!important;-moz-box-sizing:border-box;-webkit-box-sizing:border-box;box-sizing:border-box;margin-left:0}.jp-carousel-close-hint{font-size:26px!important;position:fixed!important;top:10px;right:10px}.jp-carousel-wrap{background-color:var(--jp-carousel-bg-color)}.jp-carousel-caption{overflow:visible!important}.jp-carousel-info-footer .jp-carousel-photo-title-container{display:none}.jp-carousel-photo-icons-container{margin:0 10px 0 0;white-space:nowrap}.jp-carousel-icon-btn{padding-left:20px}.jp-carousel-pagination{padding-left:5px}.jp-carousel-pagination-container{margin-left:25px}#jp-carousel-comment-form-commenting-as fieldset,#jp-carousel-comment-form-commenting-as input{width:100%;float:none}}
Campaign Spotlight: Oniria\TBWA and Skol democratize humor with the first meme museum for the blind and visually impaired - adobo Magazine Online
Spikes Asia 2025
ASUNCIÓN, PARAGUAY — According to theorist Richard Dawkins, the meme is the smallest unit of cultural information that one human being can transmit to another and has the ability, like a virus, to spread throughout a social system. A meme is a complex network of visual, written, and even oral culture contained in a small image capsule and there are currently people who are excluded from this circuit.
In a context in which the world conversation revolves, among other topics, around the concept of a more inclusive society, Oniria\TBWA and Skol decided to put this into practice, with the launching of “Meme +braille, diversión para todos,” the first meme’s museum for visually impaired people.
On June 30, on World Social Media Day, SKOL opened the doors to this space designed for blind people, creating an inclusive platform for digital humor and an opportunity to experience networks in a fun and different way.
The exhibition is specially designed so that they could touch, listen and understand what a meme is, responding to the belief that what amuses us must be for everyone.
With a selection of the most memorable memes of recent times, the sample was created to bring the humor of digital platforms to real life. These are the surprised Pikachu, the stingy Patrick, the puppy from “Everything is fine”, the tearful Pepe toad, and the face with which it all started: the “Troll Face”, recognized as the first meme in history created in 2008, which has become one of the most legendary.
The works were printed by Po Paraguay, with 3D printing technology to make the memes a reality with a three-dimensional design and a special texture, perfect for understanding the memes by touching them.
Sponsor
The museum was located in the Fundación Texo – a place prepared as a space for contemporary art from around the world in Paraguay. Likewise, the call for the event was made with the support of the Saraki Foundation. Furthermore, while visiting the exhibition, visitors can participate in the creation of their own digital memes and then share them on their networks.
“Memes are already part of our culture, although it seems simple, we should not underestimate their power. We know that a simple image can give a dose of happiness to someone who needs it. We all love them and always share them, but there is a group of people who cannot enjoy this because they have never seen a meme in their life. In Paraguay, there are more than 250,000 blind people and the number continues to grow year after year”, explained Marcia Alarcón, Brand Manager of Skol Paraguay.
An action that has allowed many to participate in the fun and humor, in a different way, because what makes us think and amuses us at the same time should be for everyone.
CREDITS:
Client: SKOL Paraguay
Campaign: Meme braille
Agency: ONIRIA/TBWA
Responsibles for Skol: Bruno Yuli, Amado Adorno, Marcia Alarcon, Milagros Leon, Brenda Mercado.
DGC: Camilo Guanes
CEO: Daniel Achaval
Creative direction: Paloma Cella, Manuel Rolón, Marcelo Rodríguez
Creative team: Manuel Rolón
Account director: Yamile Miserlian
Account executive: Daniela Uriarte
Production Director: Pauli Jara
Agency Production: Pauli Jara
Film: Guaraní Film
Director: Osmani
Photo: Tetsu Espósito
PR Team: Lena Penner
Media: Brick
Back to top button